Connect expertise with an understandable purpose
Nottingham's knowledge-intensive and creative activity provides context for businesses whose services share expertise. We explore what your organisation helps an audience understand or do, grounding the proposition in the work offered. The identity should make that purpose recognisable without relying on an expansive learning promise that the workshop or service cannot substantiate.
Give session names a coherent relationship
Workshops can differ in subject, level or format while belonging to one business. We consider how names, visual hierarchy and tone can express that relationship. A recognisable system should preserve differences participants need to assess. Applications are agreed around the website, programme introductions and materials your team actually uses to describe the sessions.
Keep participant communications consistent with the offer
Joining information and learning materials can shape the impression of the provider as much as promotional artwork. We develop representative applications of the identity that retain practical instructions and accurate expectations. Share the communications that currently use conflicting subject names or make an introductory session sound like a different level of training.
Discuss branding in the City of Nottingham, East Midlands
Related support: Website design, SEO, Digital strategy.