Make the range and buying options easy to understand
Wholesale and retail feature in Bolton's published economic strategy work. A business serving these markets may need to explain several ways of buying the same range. We plan content that introduces the products and identifies the route appropriate to an individual customer or a trade buyer, with clear distinctions based on your actual sales arrangements.
Connect online interest with a useful collection process
A customer considering collection needs to know whether an item is available, reserved or still awaiting confirmation. We organise that information around the systems and procedures your business uses. The design can provide readable range content and a suitable request route without implying live stock where none is maintained. Any ordering integration needs a defined scope and a named person responsible for updates.
Give trade customers relevant information without confusing other buyers
Account enquiries, pack formats or order requirements may belong in a separate trade journey. We discuss the details needed for each audience and plan forms or content accordingly. Important purchase instructions should remain accessible on a phone. Bring examples of customer questions about ordering and collection, so the website can address the uncertainty your team currently handles directly.
Discuss website design in Bolton, North West
Related support: SEO, Branding, Digital strategy.