Choose the visitor relationship the activity should support
Repeat-visit passes form part of Lancashire's museum context. Your digital plan starts with the genuine choices your own attraction provides. We identify whether the immediate objective concerns a single visit, consideration of a pass or practical information for existing holders. Those decisions need clear priorities rather than one broad measure of ticket interest. The plan gives each activity a purpose grounded in the actual visitor relationship.
Prepare benefits and visit steps before expanding promotion
We examine approved offer descriptions and the instructions for arranging a particular visit. Confusion between holding a pass and securing a session can become an early content or website task. Channels are sequenced around the customer journey and the team's response arrangements. The plan should make the pass understandable before spreading a promotional message that leaves its practical use uncertain.
Learn from the questions that follow a purchase
We agree how to review enquiries from holders who cannot identify their next step. Those observations can guide a clearer instruction or a better connection with visit information. Later priorities should reflect the capacity to maintain benefits and practical details together. Bring a repeated question about using the pass and the route customers currently follow; they can make the next digital task concrete.
Discuss digital strategy in Lancashire, North West
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