Define the producer's own position within the food offer
The Food Heartland network connects food and agricultural businesses across Armagh City, Banbridge and Craigavon. Your identity still needs to communicate what makes your particular range recognisable. We explore the product qualities, approach and origin information your business can substantiate, then define a proposition that gives customers more to understand than a broad claim about local food.
Create a structure that distinguishes product families
As flavours, sizes or formats are added, presentation can become inconsistent or hard to interpret. We consider the relationship between the producer name, range names and individual variants before developing the visual direction. Colour, typography and image treatment should support recognition while leaving room for the essential information. The design scope is agreed around the materials and formats your business needs.
Apply the identity across commercial conversations
A range sheet and a customer-facing product card have different jobs, even when they represent the same products. We establish coherent examples for the agreed applications and practical guidance for introducing later additions. Product information needs suitable approval alongside the design. Bring existing range materials and identify where customers struggle to tell products apart or connect them with the producer behind the offer.
Discuss branding in Armagh City Banbridge and Craigavon, Northern Ireland
Related support: Website design, SEO, Digital strategy.