Define the studio proposition beyond a product title
Games and digital technology contribute to Dundee City's business context. A memorable product identity does not automatically explain the organisation that creates or supports it. We explore the studio's actual contribution and substantiated qualities, developing a proposition understandable to a commercial reader. The identity should communicate the business's role when encountered beyond the presentation of an individual product.
Give product and service names an intelligible relationship
We consider the visual and verbal hierarchy between the studio, its work and commissioned services. Products can retain distinctive character while their connection with the organisation remains clear. The brand should not make an audience invitation look like a commercial service offer or imply functions the studio has not agreed to provide. Representative applications can show the different meanings within a coherent presentation.
Apply the identity to audience and business materials
Guidance helps the team keep the studio recognisable in product introductions and project communications without forcing both into identical artwork. We develop applications around the contexts in which your organisation actually presents its work. Bring an example where readers remember the product but cannot identify the business contribution. That uncertainty can guide a useful proposition, naming or hierarchy decision.
Discuss branding in Dundee City, Scotland
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