Give the message an agreed direction
The business needs a clear account of its offer before deciding how that account should look. We help identify the audience, essential explanation and qualities that can be supported, then consider the emphasis appropriate to each communication task. An agreed direction gives contributors a shared reference while letting individual materials respond to their own reader's task.
Make design decisions serve the content
A visual identity should organise information as well as create recognition. We can assess typography, spacing and colour with realistic headings, descriptions and instructions, considering how they work alongside the mark. Testing these relationships in ordinary applications makes the review practical, showing whether the identity can support content beyond its initial presentation.
Explain consistent use through examples
Giraffe Digital can document the agreed rules and demonstrate them in common formats. Guidance should make the main relationships understandable, including how to vary content length while preserving hierarchy and message priorities. Contributors then have a useful reference for routine tasks and a clear basis for asking about requirements that need further design consideration.
Discuss branding in Alderton, Wiltshire
Related support: Website design, SEO, Digital strategy.