Define the experience behind the setting
The Vale of Glamorgan's countryside and coast feature in its recognised leisure offer. A business needs to explain the particular activity it provides rather than depend on scenery to communicate the proposition. We explore the experience and approved qualities that distinguish it, developing a message that helps a customer understand what the business itself contributes.
Give activities recognisable names and relationships
A range of experiences may need different introductions while sharing the same provider identity. We consider which distinctions help participants choose and how the names relate to the core proposition. The visual direction should support those decisions without implying unsupported suitability or arrangements. The agreed scope follows the materials used to introduce and explain the offer.
Connect promotion with participation information
An activity introduction and a preparation note have different purposes, but they should represent the same organisation. We establish practical examples for the relevant formats, balancing a welcoming identity with readable instructions. Updated experiences can then follow a coherent system. Bring the materials participants encounter before a visit and identify where the current promise or presentation conflicts with the activity information.
Discuss branding in Bro Morgannwg - the Vale of Glamorgan, Wales
Related support: Website design, SEO, Digital strategy.