Give the service role a distinctive proposition
Hull's trade and logistics setting includes businesses contributing at different stages of a customer's operation. We explore the role your organisation performs and the qualities it can substantiate. The brand proposition should make that contribution recognisable, without suggesting ownership of every stage or relying on the city's port identity to explain an otherwise vague offer.
Bring coherence to practical service materials
Service introductions, capability documents and customer instructions may be read by different people in a supply relationship. We consider naming, tone and visual hierarchy across the agreed applications. Important operational distinctions need to remain clear, so the identity supports understanding rather than allow an attractive general message to replace the details needed for a particular request.
Support consistent explanations across the team
We develop examples that show how staff can describe the organisation's responsibility and the next discussion accurately. Guidance should work in ordinary communications as well as promotional materials. Bring the introductions used with new trade customers, especially where inconsistent terminology currently makes it difficult to establish which operation the business is offering.
Discuss branding in the City of Kingston upon Hull, Yorkshire and the Humber
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