Distinguish programme interest from an organisation enquiry
Edinburgh's festival and cultural context includes organisations with several audience relationships. A search for an activity is different from a search for collaboration, a creative service or participation information. We research the intentions relevant to your organisation and assign useful page roles, so a changing programme does not become the only searchable explanation of what you provide.
Connect current entries with lasting information
Programme pages can explain individual subjects while the organisation's main content answers enduring questions. We review the links and topic relationships between them, including what remains useful when an activity finishes. A historical entry should have an intelligible purpose rather than continue to imply availability. Current facts and status information need an editor who can confirm them.
Assess search journeys by their intended relationship
Titles, technical access and page structure are considered alongside the visitor's next action. Where query and enquiry records are available, we distinguish programme discovery from requests for a different organisational service. Bring the questions that appear after someone arrives through an old activity link or mistakes attendance information for a route to propose a new project.
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