Keep the organisation visible behind the programme
Edinburgh's cultural setting includes festivals and community organisations whose activities change over time. We plan a website around the enduring purpose of your organisation as well as its current programme. Visitors should be able to understand what you do and how to engage with it, even when the event featured on the home page has changed.
Give different relationships clear routes
A person attending an activity may need different information from someone proposing a collaboration or commissioning work. We identify those tasks and organise the relevant content and contact instructions. Individual programme entries should explain their own purpose while retaining a recognisable connection to the organisation, rather than carry every business enquiry through a ticket or attendance route.
Make programme editing practical for the team
We discuss the content your editors create regularly, including the facts shared by several activities and those specific to one entry. The CMS brief should support accurate updates without rebuilding the organisation's main pages for each programme. Any external booking connection is assessed against its actual role. Bring examples of visitor questions that current event-led navigation makes difficult to answer.
Discuss website design in the City of Edinburgh, Scotland
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