Choose a specific offer
We identify which parts of advisory projects, practical workshops and retained support are suitable for the campaign. Target locations, exclusions and budget should reflect where and how you actually work.
Google Ads Management
Google Ads Management for Consultants.
Google Ads management for consultants connects relevant searches about advisory projects, practical workshops and retained support with a landing page and useful enquiry route. Targeting, budget and measurement are agreed before launch.
Your offer. Your customers.
Paid search campaigns for consultants.
A search advert should lead to a page that explains whether your experience fits their challenge and what a useful first step involves. We can align the offer and landing page, use approved information from permitted case examples and clearly attributed experience and check the contact journey. Search-term and enquiry reviews then inform whether targeting or messaging needs adjustment.
Related information: Google Ads Management, Giraffe Digital and About Giraffe Digital.
The work in practice
Paid search priorities for consultants.
Make the landing page useful
After clicking an advert, visitors need to understand whether your experience fits their challenge and what a useful first step involves. We review the page message, supporting evidence and contact route alongside the advert.
Judge more than clicks
We agree how to recognise relevant enquiries involving business type, challenge, desired outcome and intended timeframe. Search-term reviews and conversion data inform changes rather than treating every click as a success.
A practical brief
Preparing Google ads management for consultants.
Identify a priority within advisory projects, practical workshops and retained support, your genuine service area and the enquiry information that helps your team respond. For your business, that can include business type, challenge, desired outcome and intended timeframe; it helps define the landing page and measurement plan.
Google Ads management for consultants starts with a specific offer from advisory projects, practical workshops and retained support and an agreed budget. Advertising spend is separate from management fees. Account suitability, permitted claims and conversion tracking need review, and a fixed volume or value of leads is not guaranteed.
Your questions
Google Ads Management for Consultants: FAQs.
Which services should consultants advertise first?
We look for a defined offer within advisory projects, practical workshops and retained support, a suitable audience and a page that answers the customer’s questions. Capacity, competition and the available budget inform whether it is a useful starting campaign.
What should the advert landing page explain?
It should help visitors understand whether your experience fits their challenge and what a useful first step involves and provide an appropriate route for business type, challenge, desired outcome and intended timeframe. Supporting evidence from permitted case examples and clearly attributed experience can be used where it is approved and relevant to the offer.
How can campaign reviews distinguish useful enquiries?
We agree what a worthwhile response looks like for advisory projects, practical workshops and retained support. Available conversion data, search terms and context such as business type, challenge, desired outcome and intended timeframe can inform reviews, while tracking and attribution limits remain part of the assessment.
Connect the work
Related services for consultants.
Talk to Giraffe Digital
Discuss Google ads management for consultants.
Your business provides advisory projects, practical workshops and retained support. Tell us what you need from Google ads management.
Call Giraffe Digital0333 090 9138