Platform and audience choices suited to the campaign brief.
Social Media Advertising
Social media advertising planned around a clear offer and audience.
Paid social campaigns need an offer people can understand, creative they can recognise and a useful destination after the click. Giraffe Digital plans social media advertising around those decisions, with platforms, budgets, approvals and measurement agreed before the campaign starts.
How Giraffe Digital helps
Build the journey around the advert.
We discuss what the campaign is trying to achieve and the people it needs to reach. The work considers audience selection, messages, visual assets and the landing page together, so the advert and the enquiry experience describe the same offer.
Talk it through 0333 090 9138What this includes
Practical work shaped around the outcome.
The work is scoped around your requirements, with deliverables and responsibilities agreed before the project starts.
Advert copy and creative assets for agreed formats.
Landing-page and conversion-measurement planning.
Campaign reviews and evidence-based recommendations.
How we approach it
A clear route from requirement to next step.
Giraffe Digital keeps the process focused, practical and easy to follow, so each decision supports the project goal rather than adding noise.
Discover
Define the offer, intended audience and desired action.
Plan
Agree platforms, budgets, creative requirements and tracking.
Create
Prepare the campaign and check the customer journey.
Improve
Review results and test useful changes to the campaign.
Match the creative to the decision
Someone encountering your business in a social feed may not be ready to enquire immediately. We plan messages that fit the campaign objective, whether that is explaining a service, showing relevant work or inviting a direct response. Creative tests should change a meaningful element, such as the offer or message, so the results can inform the next decision.
Measure more than the click
The landing page and follow-up process can affect how useful advertising traffic becomes. We review how people contact you and what can be tracked within the available tools and consent requirements. Campaign reporting should distinguish exposure and engagement from enquiries and sales. That makes it easier to discuss what is working and what needs attention.
Related services
Connect this with the wider digital picture.
Social Media Marketing
Social Media Marketing
Social media marketing from Giraffe Digital. Content planning, copy and creative assets built around your audience, services and business priorities.
Explore Social Media Marketing
Marketing Reporting & Analytics
Marketing Reporting & Analytics
Marketing reporting and analytics from Giraffe Digital. Useful dashboards, campaign measures and practical recommendations linked to your business goals.
Explore Marketing Reporting & Analytics
Website Design
Website design
Giraffe Digital designs conversion-focused websites for businesses that need to look credible, explain their services clearly and turn more visitors into enquiries.
Explore Website DesignYour questions
Social Media Advertising: useful things to know.
Can you work with our existing social accounts?
Yes. We review the relevant accounts, permissions, assets and campaign history before agreeing how the advertising will be managed.
Is an advertising budget included in management?
The management scope and advertising budget are discussed and agreed before launch. We will explain the proposed arrangement rather than assuming a standard package fits every business.
Can you guarantee a cost per lead?
No. Costs and outcomes vary with the audience, offer, creative, competition and website. We agree useful measures and use actual campaign results to guide changes.
Project enquiry
Talk to Giraffe Digital about social media advertising.
Share what you are trying to achieve and we will come back with the right questions, suggested route and next steps.
Call us 0333 090 9138