Campaign objectives, audience and content planning.
Email Marketing Services
Email marketing with a useful reason to be in the inbox.
A good email campaign gives the recipient relevant information and a clear next step. Giraffe Digital plans email marketing around your audience, offer and customer relationship, with the contact data, sending tools, approval process and measurement considered before launch.
How Giraffe Digital helps
Start with the audience and their expectations.
We discuss who the message is for, how those contacts were collected and what they expect from your business. That shapes the campaign’s purpose, wording and format. It also helps identify whether a regular campaign or a planned follow-up journey is more appropriate.
Talk it through 0333 090 9138What this includes
Practical work shaped around the outcome.
The work is scoped around your requirements, with deliverables and responsibilities agreed before the project starts.
Email copy and layout requirements for agreed tools.
A practical approval, testing and sending arrangement.
Reporting connected to the campaign’s intended next step.
How we approach it
A clear route from requirement to next step.
Giraffe Digital keeps the process focused, practical and easy to follow, so each decision supports the project goal rather than adding noise.
Discover
Review the audience, offer, contact permissions and sending setup.
Plan
Plan the message, landing page and desired action.
Create
Prepare the email and complete the agreed checks.
Improve
Review campaign responses and recommend useful changes.
Give the message one clear job
An email can introduce a service, explain a useful idea or invite the recipient to take a specific action. We plan the subject, message and destination around that purpose. If the call to action leads to your website, the landing page should continue the same offer and make the next step straightforward on mobile as well as desktop.
Use reporting with context
Delivery, opens and clicks can describe parts of a campaign, but they do not all represent customer interest in the same way. We agree which measures are useful and how responses or enquiries will be recorded. Contact preferences, unsubscribe handling and the suitability of the sending platform are part of the preparation, rather than details to resolve after sending.
Related services
Connect this with the wider digital picture.
Marketing Automation & Lead Nurturing
Marketing Automation & Lead Nurturing
Marketing automation and lead nurturing from Giraffe Digital. Plan enquiry workflows, useful follow-ups and handovers around your customer journey.
Explore Marketing Automation & Lead Nurturing
Content Marketing Services
Content Marketing Services
Content marketing from Giraffe Digital. Useful service content, articles and campaign material planned around customer questions and business priorities.
Explore Content Marketing Services
Marketing Reporting & Analytics
Marketing Reporting & Analytics
Marketing reporting and analytics from Giraffe Digital. Useful dashboards, campaign measures and practical recommendations linked to your business goals.
Explore Marketing Reporting & AnalyticsYour questions
Email Marketing Services: useful things to know.
Can you use our existing email platform?
We can review the platform, access and requirements and discuss whether it is suitable. Any proposed migration or new software is agreed before work starts.
Do you supply contact lists?
The campaign brief starts with your audience and the basis on which contacts can be used. List sourcing and contact permissions must be established before sending is considered.
Can email marketing connect to lead nurturing?
Yes. A sequence of relevant follow-ups can be planned as part of marketing automation, with triggers, frequency and personal handovers agreed for the customer journey.
Project enquiry
Talk to Giraffe Digital about email marketing services.
Share what you are trying to achieve and we will come back with the right questions, suggested route and next steps.
Call us 0333 090 9138