Our priorities
Sustainability is a consideration in how we plan digital work and use resources. We focus on practical choices that support a useful, maintainable website and make environmental claims only where there is evidence to support them.
This approach applies to Giraffe Digital’s work as a trading name of Giraffe Hosting Limited. It sits alongside our commitments to accessibility, honest communication and responsible supplier relationships.
Plan efficient, purposeful websites
For website projects, our priorities include appropriately sized images, efficient file formats, reusable page components and loading optional content when it is needed. Clear navigation also helps visitors reach the right information without unnecessary steps.
We consider the value of animations, third-party scripts and media before including them. Performance measurements can help identify excessive downloads or slow interactions. A faster page is useful to visitors, but a performance score alone does not establish its carbon footprint.
Our website design and website maintenance services can include work on these priorities within the agreed scope.
Maintain and reuse what remains useful
A redesign should begin with an assessment of what can be retained, improved or retired. Useful content, suitable assets and functioning components may be worth keeping rather than rebuilding without a clear benefit.
We encourage sensible content review, archiving and maintenance. Retention decisions must also respect contractual, security and legal requirements, including the handling of personal information described in our Privacy Policy.
Consider hosting and supplier evidence
Hosting decisions should consider reliability, security, capacity and environmental information from the provider. Claims about electricity sourcing or a particular data centre need to be understood in their stated scope and period.
When environmental performance influences a recommendation, the supporting information should be identifiable and relevant to the service being discussed. A supplier’s claim about one part of its operation should not be presented as a measurement of the whole website or every aspect of our business.
Find out more about website hosting and the company behind the service on About Giraffe Digital.
Use resources thoughtfully and communicate accurately
Online meetings and digital document sharing can avoid unnecessary journeys and printing where they suit the work and the people involved. Accessibility, security and client needs remain part of those decisions.
Environmental statements in our marketing should be specific, understandable and supported by relevant evidence. Any quantified claim must explain what has been measured, the period covered and important limitations. We will review claims if their supporting information changes.
Future reduction targets should be based on a reliable baseline and a practical way to monitor progress. Suggestions about improving our digital or working practices can be sent through our contact page.