Research into relevant service, question and comparison searches.
Keyword Research Services
Keyword research that connects customer searches with the right pages.
A useful keyword is one that reflects the service you provide and the decision your customer is making. Giraffe Digital researches search topics and intent to guide website content, SEO and paid search, with a clear role for each recommended page or campaign.
How Giraffe Digital helps
Understand the question behind the search.
We review your services, audiences and existing search information before building a keyword plan. Searches for advice, comparisons and a provider may need different content. Grouping those needs helps avoid forcing unrelated phrases onto the same page.
Talk it through 0333 090 9138What this includes
Practical work shaped around the outcome.
The work is scoped around your requirements, with deliverables and responsibilities agreed before the project starts.
Intent-based keyword groups and page recommendations.
A review of existing pages and overlapping topics.
Priorities connected to the business’s offer and available resources.
How we approach it
A clear route from requirement to next step.
Giraffe Digital keeps the process focused, practical and easy to follow, so each decision supports the project goal rather than adding noise.
Discover
Define the services, audiences and geographic coverage.
Plan
Review search data, competitors and customer language.
Create
Group keywords by intent and map them to pages or campaigns.
Improve
Agree the content and optimisation priorities.
Give every important page a clear job
Keyword mapping identifies which page should answer each meaningful search need. That may be an existing service page, a new commercial page or a supporting guide. We consider whether two proposed pages would answer essentially the same question. Where they would, a stronger combined page can be more useful than several thin variations.
Use research as a planning tool
Search volume is only one part of a keyword decision. Relevance, competition, buying intent and the business’s ability to deliver the service also matter. We use the research to explain what to work on first and what evidence should shape later decisions. The plan can support SEO content, navigation and the structure of paid search campaigns.
Related services
Connect this with the wider digital picture.
Search Engine Optimisation
SEO
Giraffe Digital improves technical SEO, keyword targeting and content planning so your website can attract the right visitors and support better business outcomes.
Explore Search Engine Optimisation
Content Marketing Services
Content Marketing Services
Content marketing from Giraffe Digital. Useful service content, articles and campaign material planned around customer questions and business priorities.
Explore Content Marketing Services
Google Ads Management
Google Ads Management
Google Ads management from Giraffe Digital. Campaign planning, keyword targeting, ad copy and useful reporting connected to your business enquiry goals.
Explore Google Ads ManagementYour questions
Keyword Research Services: useful things to know.
Can you research keywords for an existing website?
Yes. We can compare current pages with relevant searches, identify gaps and recommend changes to the structure or content before new pages are commissioned.
Does a popular keyword guarantee valuable enquiries?
No. A phrase may attract a broad audience with little buying intent. We consider what the searcher wants and whether the business can meet that need.
Can keyword research support Google Ads?
Yes. The research can inform paid-search groups, advert messages and landing pages. Campaign decisions also need to account for budgets, actual search terms and conversion performance.
Project enquiry
Talk to Giraffe Digital about keyword research services.
Share what you are trying to achieve and we will come back with the right questions, suggested route and next steps.
Call us 0333 090 9138