A review of current content, navigation and enquiry routes.
Website Redesign
Website redesign that gives customers a clearer next step.
A website can outgrow its original structure long before the business outgrows its name. Giraffe Digital redesigns business websites around what customers need to understand, compare and do, while considering the content and search visibility you already have.
How Giraffe Digital helps
Start with what needs to work better.
We look at your current pages, navigation, forms and mobile experience before recommending a new structure. The brief should distinguish a visual refresh from changes to content, functionality or the customer journey, so you can make a useful decision about the scope.
Talk it through 0333 090 9138What this includes
Practical work shaped around the outcome.
The work is scoped around your requirements, with deliverables and responsibilities agreed before the project starts.
Responsive layouts and clearer service information.
A plan for existing URLs, redirects and search metadata.
Launch checks and a practical handover.
How we approach it
A clear route from requirement to next step.
Giraffe Digital keeps the process focused, practical and easy to follow, so each decision supports the project goal rather than adding noise.
Discover
Explain what is holding the current website back.
Plan
Agree what to retain, rewrite, combine or replace.
Create
Build the new layouts and prepare the content.
Improve
Check redirects, mobile journeys and enquiry forms before launch.
Protect useful pages during a redesign
A redesign should account for pages people already visit or find through search. We map important existing URLs to relevant destinations and review titles, descriptions and internal links. Removing an old page without considering its replacement can leave customers at a dead end. The migration plan belongs in the project brief, alongside the visual work.
Make the enquiry journey easier
We review how visitors move from a service or project example to contacting you. That can mean shorter navigation, clearer calls to action or more useful questions on an enquiry form. You can also discuss changes to the way you edit content, show completed projects or explain services. The right solution depends on the website and its users.
Related services
Connect this with the wider digital picture.
Website Design
Website design
Giraffe Digital designs conversion-focused websites for businesses that need to look credible, explain their services clearly and turn more visitors into enquiries.
Explore Website Design
Search Engine Optimisation
SEO
Giraffe Digital improves technical SEO, keyword targeting and content planning so your website can attract the right visitors and support better business outcomes.
Explore Search Engine Optimisation
Website Maintenance
Website Maintenance
Website maintenance for builds using Giraffe Digital hosting. Agree updates, checks and support responsibilities around the needs of your project.
Explore Website MaintenanceYour questions
Website Redesign: useful things to know.
Can you keep content from our existing website?
Yes. We can review existing text, photographs and pages and agree what to retain. Ownership, image permissions and the quality of the material should be checked before it is reused.
Will a redesign keep our Google rankings?
Rankings cannot be guaranteed. We consider existing URLs, redirects, content and metadata to reduce avoidable disruption, then review indexing and search performance after launch.
Do we need a complete rebuild?
That depends on the current platform and the changes needed. We can discuss whether targeted improvements, a visual refresh or a full rebuild is the more practical route.
Project enquiry
Talk to Giraffe Digital about website redesign.
Share what you are trying to achieve and we will come back with the right questions, suggested route and next steps.
Call us 0333 090 9138