A content plan connected to services and customer questions.
Social Media Marketing
Social media marketing that gives your content a clear purpose.
Your social channels should help people understand what you do and recognise when your services are relevant. Giraffe Digital plans social media content around your audience, offer and customer questions, with the channels, content and delivery arrangement agreed for your business.
How Giraffe Digital helps
Give each channel a useful role.
Different platforms serve different audiences and formats. We discuss where your customers spend time, the material you already have and the decisions your content should support. That creates a more useful brief than posting simply to fill a calendar.
Talk it through 0333 090 9138What this includes
Practical work shaped around the outcome.
The work is scoped around your requirements, with deliverables and responsibilities agreed before the project starts.
Copy and creative assets appropriate to the agreed platforms.
A practical publication and approval arrangement.
Reporting that considers relevant engagement and enquiries.
How we approach it
A clear route from requirement to next step.
Giraffe Digital keeps the process focused, practical and easy to follow, so each decision supports the project goal rather than adding noise.
Discover
Review your audience, offer, existing profiles and available material.
Plan
Agree content themes, channels, formats and responsibilities.
Create
Prepare the copy and creative assets for approval.
Improve
Review useful engagement and refine the content plan.
Use the evidence your business already has
Completed projects, genuine customer feedback and helpful answers can make stronger content than generic promotional claims. We help organise that material into useful themes, with clear wording and suitable creative formats. Where a post uses a result, testimonial or photograph, the source and permission to use it should be established before publication.
Connect social content to the next step
A social post should make it clear where an interested person can go next. Depending on the campaign, that may be a relevant service page, project example or enquiry route. We consider the landing experience as well as the post itself. Paid social advertising is available as a separately scoped part of the wider marketing plan.
Related services
Connect this with the wider digital picture.
Social Media Advertising
Social Media Advertising
Paid social media advertising from Giraffe Digital. Audience planning, advert creative, landing pages and measurement shaped around your campaign goals.
Explore Social Media Advertising
Content Marketing Services
Content Marketing Services
Content marketing from Giraffe Digital. Useful service content, articles and campaign material planned around customer questions and business priorities.
Explore Content Marketing Services
Branding
Branding
Giraffe Digital creates visual identity, logo systems and messaging foundations that help businesses look consistent, memorable and credible online.
Explore BrandingYour questions
Social Media Marketing: useful things to know.
Which social platforms do you manage?
The platform mix is agreed around your audience and requirements. We review the profiles and formats that are relevant before setting the content and delivery scope.
Do we need to supply photographs and project details?
Useful source material helps content reflect your actual business. We agree what you can supply, which assets can be reused and what additional creative work is needed.
Does social media marketing include paid adverts?
Paid social campaigns can be discussed alongside content work. Advertising budgets, creative, tracking and management responsibilities are agreed before launch.
Project enquiry
Talk to Giraffe Digital about social media marketing.
Share what you are trying to achieve and we will come back with the right questions, suggested route and next steps.
Call us 0333 090 9138