Choose a specific offer
We identify which parts of property sales, valuations and local market services are suitable for the campaign. Target locations, exclusions and budget should reflect where and how you actually work.
Google Ads Management
Google Ads Management for Estate Agents.
Google Ads management for estate agents connects relevant searches about property sales, valuations and local market services with a landing page and useful enquiry route. Targeting, budget and measurement are agreed before launch.
Your offer. Your customers.
Paid search campaigns for estate agents.
A search advert should lead to a page that explains how valuations, property presentation and sales progression are handled. We can align the offer and landing page, use approved information from approved listings, property photography and verified client feedback and check the contact journey. Search-term and enquiry reviews then inform whether targeting or messaging needs adjustment.
Related information: Google Ads Management, Giraffe Digital and About Giraffe Digital.
The work in practice
Paid search priorities for estate agents.
Make the landing page useful
After clicking an advert, visitors need to understand how valuations, property presentation and sales progression are handled. We review the page message, supporting evidence and contact route alongside the advert.
Judge more than clicks
We agree how to recognise relevant enquiries involving property postcode, property type and preferred valuation time. Search-term reviews and conversion data inform changes rather than treating every click as a success.
A practical brief
Preparing Google ads management for estate agents.
Identify a priority within property sales, valuations and local market services, your genuine service area and the enquiry information that helps your team respond. For your business, that can include property postcode, property type and preferred valuation time; it helps define the landing page and measurement plan.
Google Ads management for estate agents starts with a specific offer from property sales, valuations and local market services and an agreed budget. Advertising spend is separate from management fees. Account suitability, permitted claims and conversion tracking need review, and a fixed volume or value of leads is not guaranteed.
Your questions
Google Ads Management for Estate Agents: FAQs.
Which services should estate agents advertise first?
We look for a defined offer within property sales, valuations and local market services, a suitable audience and a page that answers the customer’s questions. Capacity, competition and the available budget inform whether it is a useful starting campaign.
What should the advert landing page explain?
It should help visitors understand how valuations, property presentation and sales progression are handled and provide an appropriate route for property postcode, property type and preferred valuation time. Supporting evidence from approved listings, property photography and verified client feedback can be used where it is approved and relevant to the offer.
How can campaign reviews distinguish useful enquiries?
We agree what a worthwhile response looks like for property sales, valuations and local market services. Available conversion data, search terms and context such as property postcode, property type and preferred valuation time can inform reviews, while tracking and attribution limits remain part of the assessment.
Connect the work
Related services for estate agents.
Talk to Giraffe Digital
Discuss Google ads management for estate agents.
Your business provides property sales, valuations and local market services. Tell us what you need from Google ads management.
Call Giraffe Digital0333 090 9138