Choose a specific offer
We identify which parts of mortgage advice and initial adviser consultations are suitable for the campaign. Target locations, exclusions and budget should reflect where and how you actually work.
Google Ads Management
Google Ads Management for Mortgage Brokers.
Google Ads management for mortgage brokers connects relevant searches about mortgage advice and initial adviser consultations with a landing page and useful enquiry route. Targeting, budget and measurement are agreed before launch.
Your offer. Your customers.
Paid search campaigns for mortgage brokers.
A search advert should lead to a page that explains whether your advice service covers their situation and how contact begins. We can align the offer and landing page, use approved information from approved adviser profiles and reviewed firm or disclosure information and check the contact journey. Search-term and enquiry reviews then inform whether targeting or messaging needs adjustment.
Related information: Google Ads Management, Giraffe Digital and About Giraffe Digital.
The work in practice
Paid search priorities for mortgage brokers.
Make the landing page useful
After clicking an advert, visitors need to understand whether your advice service covers their situation and how contact begins. We review the page message, supporting evidence and contact route alongside the advert.
Judge more than clicks
We agree how to recognise relevant enquiries involving broad enquiry type and preferred contact method, without financial documents. Search-term reviews and conversion data inform changes rather than treating every click as a success.
A practical brief
Preparing Google ads management for mortgage brokers.
Identify a priority within mortgage advice and initial adviser consultations, your genuine service area and the enquiry information that helps your team respond. For your business, that can include broad enquiry type and preferred contact method, without financial documents; it helps define the landing page and measurement plan.
Google Ads management for mortgage brokers starts with a specific offer from mortgage advice and initial adviser consultations and an agreed budget. Advertising spend is separate from management fees. Account suitability, permitted claims and conversion tracking need review, and a fixed volume or value of leads is not guaranteed.
Your questions
Google Ads Management for Mortgage Brokers: FAQs.
Which services should mortgage brokers advertise first?
We look for a defined offer within mortgage advice and initial adviser consultations, a suitable audience and a page that answers the customer’s questions. Capacity, competition and the available budget inform whether it is a useful starting campaign.
What should the advert landing page explain?
It should help visitors understand whether your advice service covers their situation and how contact begins and provide an appropriate route for broad enquiry type and preferred contact method, without financial documents. Supporting evidence from approved adviser profiles and reviewed firm or disclosure information can be used where it is approved and relevant to the offer.
How can campaign reviews distinguish useful enquiries?
We agree what a worthwhile response looks like for mortgage advice and initial adviser consultations. Available conversion data, search terms and context such as broad enquiry type and preferred contact method, without financial documents can inform reviews, while tracking and attribution limits remain part of the assessment.
Connect the work
Related services for mortgage brokers.
Talk to Giraffe Digital
Discuss Google ads management for mortgage brokers.
Your business provides mortgage advice and initial adviser consultations. Tell us what you need from Google ads management.
Call Giraffe Digital0333 090 9138