Plan around customer questions
Posts can help explain which client needs your practice supports and how an initial discussion works. We identify topics that support your service information rather than filling a calendar with unrelated updates.
Social Media Marketing
Social media marketing for financial advisers turns approved material from approved adviser information and reviewed service explanations into content about financial planning and adviser consultations. We plan topics and next steps around the audience you want to reach.
Your offer. Your customers.
Social content can help individuals, families and business owners understand which client needs your practice supports and how an initial discussion works before they make contact. A planned sequence might explain a service, show approved evidence and answer a practical question, with links to the relevant website information about financial planning and adviser consultations.
Related information: Social Media Marketing, Giraffe Digital and About Giraffe Digital.
The work in practice
Posts can help explain which client needs your practice supports and how an initial discussion works. We identify topics that support your service information rather than filling a calendar with unrelated updates.
Useful creative inputs include approved adviser information and reviewed service explanations. We agree permissions, approvals and formats before turning that material into public content.
A post about financial planning and adviser consultations can link to the matching service page or enquiry route. We review engagement and relevant website actions within the available measurement.
A practical brief
Bring suitable examples from approved adviser information and reviewed service explanations and questions customers ask about financial planning and adviser consultations. We use these inputs to plan topics, permissions and approval responsibilities around your chosen social channels.
Social media marketing for financial advisers is planned around approved information about financial planning and adviser consultations and the material available from approved adviser information and reviewed service explanations. Channels, posting frequency, creative production and approvals are agreed, with reach and audience response reviewed without promising follower growth.
Your questions
Questions about which client needs your practice supports and how an initial discussion works give the content a useful starting point. We can connect those questions with explanations of financial planning and adviser consultations and relevant material from approved adviser information and reviewed service explanations.
Useful inputs include approved adviser information and reviewed service explanations, subject to permissions and approval. We assess what each item can explain about financial planning and adviser consultations before deciding whether it suits a post, a short sequence or a website link.
We agree an approval contact and a route for updates to adviser details, disclosures and approved guidance. The content plan should reflect those changes across the website and social profiles, with specialist claims reviewed by the appropriate person.
Connect the work
Talk to Giraffe Digital
Your business provides financial planning and adviser consultations. Tell us what you need from social media marketing.
Call Giraffe Digital0333 090 9138