Review what already works
We assess current pages, search entry points and the route to business type, accounting support required and preferred call time. Useful URLs, content and existing functionality inform the redesign brief.
Website Redesign
Website redesign for accountants reviews how sole traders and company directors understand bookkeeping, payroll and annual accounts. We plan clearer pages and enquiry routes while accounting for useful content, URLs and existing tools.
Your offer. Your customers.
For your redesign, we can map the route used by sole traders and company directors from a relevant service page to an enquiry. The new structure should make the business types you support and who will handle their work easier to understand while retaining accurate evidence and accounting for existing search entry points.
Related information: Website Redesign, Giraffe Digital and About Giraffe Digital.
The work in practice
We assess current pages, search entry points and the route to business type, accounting support required and preferred call time. Useful URLs, content and existing functionality inform the redesign brief.
Navigation and page layouts should help visitors understand the business types you support and who will handle their work. We plan clear service information and calls to action around that task.
We make room for approved team profiles, current memberships and anonymised examples, then check layouts and contact journeys across screen sizes. Outdated content and unsupported claims are reviewed before launch.
A practical brief
List the current pages about bookkeeping, payroll and annual accounts, the enquiry route for business type, accounting support required and preferred call time and the material you want to keep from approved team profiles, current memberships and anonymised examples. Existing URLs, useful content and connected tools should be considered before layouts change.
A redesign for accountants may involve content, layouts, platform changes or a combination. We agree which parts of bookkeeping, payroll and annual accounts need new pages, what will be retained and how important URLs and forms will be checked at launch.
Your questions
We review pages about bookkeeping, payroll and annual accounts, their current purpose and any useful search entry points. Accurate material and evidence from approved team profiles, current memberships and anonymised examples can inform the new structure; removal or URL changes need a deliberate decision.
Yes. We can review whether requesting business type, accounting support required and preferred call time is the right first step and how the form connects to your team. Changes to booking tools, portals or integrations need an agreed development scope.
The checks follow the agreed build, including responsive layouts, key URLs and the route from bookkeeping, payroll and annual accounts to contact. Any retained systems and planned redirects are included where they form part of the project.
Connect the work
Talk to Giraffe Digital
Your business provides bookkeeping, payroll and annual accounts. Tell us what you need from website redesign.
Call Giraffe Digital0333 090 9138