Start with the customer decision
We map how hiring managers and candidates discover you, compare recruitment campaigns, vacancy advertising and employer support and make contact. The plan identifies gaps between those stages.
Digital Strategy
Digital strategy for recruitment agencies prioritises website and marketing work around recruitment campaigns, vacancy advertising and employer support, with a practical plan for reaching hiring managers and candidates and handling the next step.
Your offer. Your customers.
A useful strategy begins with the question of whether your sectors and hiring approach fit the role or candidate. If the website does not answer it, a clearer page may be the first task. If customers already understand the offer, attention may move to a campaign, measurement or the handovers behind candidate acknowledgements and employer enquiry follow-ups. The roadmap records that reasoning and its dependencies.
Related information: Digital Strategy, Giraffe Digital and About Giraffe Digital.
The work in practice
We map how hiring managers and candidates discover you, compare recruitment campaigns, vacancy advertising and employer support and make contact. The plan identifies gaps between those stages.
Your team may need better service information, clearer campaigns or improved handling of hiring sector, role type and preferred contact route. We rank the work by dependency, capacity and the goals you agree.
We define meaningful outcomes, owners and review points. The roadmap can include candidate acknowledgements and employer enquiry follow-ups, while keeping the tools and responsibilities understandable.
A practical brief
Explain how you currently attract hiring managers and candidates, present recruitment campaigns, vacancy advertising and employer support and respond to enquiries containing hiring sector, role type and preferred contact route. The strategy can then identify a specific gap between discovery, comparison and contact.
The plan for recruitment agencies should fit your capacity to deliver recruitment campaigns, vacancy advertising and employer support and respond to new work. We distinguish planning from implementation, with content, development, advertising spend and ongoing management scoped only where the agreed priorities require them.
Your questions
We review how hiring managers and candidates find and compare your business, including the information needed to understand recruitment campaigns, vacancy advertising and employer support. The starting point is the most useful gap in that journey, rather than a predetermined channel or tool.
Yes, where they support the intended process. We review the tools behind hiring sector, role type and preferred contact route and candidate acknowledgements and employer enquiry follow-ups, then identify what can stay, what needs connecting and which changes would introduce unnecessary work.
We consider the impact on whether your sectors and hiring approach fit the role or candidate, the effort involved and what other tasks depend on the change. Responsibilities, budget and capacity are included in the roadmap so the priorities can guide actual delivery.
Connect the work
Talk to Giraffe Digital
Your business provides recruitment campaigns, vacancy advertising and employer support. Tell us what you need from digital strategy.
Call Giraffe Digital0333 090 9138