Choose a specific offer
We identify which parts of recruitment campaigns, vacancy advertising and employer support are suitable for the campaign. Target locations, exclusions and budget should reflect where and how you actually work.
Google Ads Management
Google Ads Management for Recruitment Agencies.
Google Ads management for recruitment agencies connects relevant searches about recruitment campaigns, vacancy advertising and employer support with a landing page and useful enquiry route. Targeting, budget and measurement are agreed before launch.
Your offer. Your customers.
Paid search campaigns for recruitment agencies.
A search advert should lead to a page that explains whether your sectors and hiring approach fit the role or candidate. We can align the offer and landing page, use approved information from approved employer stories, live vacancies and team specialisms and check the contact journey. Search-term and enquiry reviews then inform whether targeting or messaging needs adjustment.
Related information: Google Ads Management, Giraffe Digital and About Giraffe Digital.
The work in practice
Paid search priorities for recruitment agencies.
Make the landing page useful
After clicking an advert, visitors need to understand whether your sectors and hiring approach fit the role or candidate. We review the page message, supporting evidence and contact route alongside the advert.
Judge more than clicks
We agree how to recognise relevant enquiries involving hiring sector, role type and preferred contact route. Search-term reviews and conversion data inform changes rather than treating every click as a success.
A practical brief
Preparing Google ads management for recruitment agencies.
Identify a priority within recruitment campaigns, vacancy advertising and employer support, your genuine service area and the enquiry information that helps your team respond. For your business, that can include hiring sector, role type and preferred contact route; it helps define the landing page and measurement plan.
Google Ads management for recruitment agencies starts with a specific offer from recruitment campaigns, vacancy advertising and employer support and an agreed budget. Advertising spend is separate from management fees. Account suitability, permitted claims and conversion tracking need review, and a fixed volume or value of leads is not guaranteed.
Your questions
Google Ads Management for Recruitment Agencies: FAQs.
Which services should recruitment agencies advertise first?
We look for a defined offer within recruitment campaigns, vacancy advertising and employer support, a suitable audience and a page that answers the customer’s questions. Capacity, competition and the available budget inform whether it is a useful starting campaign.
What should the advert landing page explain?
It should help visitors understand whether your sectors and hiring approach fit the role or candidate and provide an appropriate route for hiring sector, role type and preferred contact route. Supporting evidence from approved employer stories, live vacancies and team specialisms can be used where it is approved and relevant to the offer.
How can campaign reviews distinguish useful enquiries?
We agree what a worthwhile response looks like for recruitment campaigns, vacancy advertising and employer support. Available conversion data, search terms and context such as hiring sector, role type and preferred contact route can inform reviews, while tracking and attribution limits remain part of the assessment.
Connect the work
Related services for recruitment agencies.
Talk to Giraffe Digital
Discuss Google ads management for recruitment agencies.
Your business provides recruitment campaigns, vacancy advertising and employer support. Tell us what you need from Google ads management.
Call Giraffe Digital0333 090 9138