Start with the customer decision
We map how individuals and business clients seeking legal help discover you, compare legal advice, practice-area services and initial consultations and make contact. The plan identifies gaps between those stages.
Digital Strategy
Digital Strategy for Solicitors.
Digital strategy for solicitors prioritises website and marketing work around legal advice, practice-area services and initial consultations, with a practical plan for reaching individuals and business clients seeking legal help and handling the next step.
Your offer. Your customers.
A digital roadmap for solicitors.
A useful strategy begins with the question of whether the matter fits the firm's services and who will respond. If the website does not answer it, a clearer page may be the first task. If customers already understand the offer, attention may move to a campaign, measurement or the handovers behind initial enquiry acknowledgements and agreed appointment reminders. The roadmap records that reasoning and its dependencies.
Related information: Digital Strategy, Giraffe Digital and About Giraffe Digital.
The work in practice
Digital planning decisions for solicitors.
Prioritise the right work
Your team may need better service information, clearer campaigns or improved handling of broad matter type, preferred contact method and an initial call time. We rank the work by dependency, capacity and the goals you agree.
Connect measurement and delivery
We define meaningful outcomes, owners and review points. The roadmap can include initial enquiry acknowledgements and agreed appointment reminders, while keeping the tools and responsibilities understandable.
A practical brief
Preparing digital strategy for solicitors.
Explain how you currently attract individuals and business clients seeking legal help, present legal advice, practice-area services and initial consultations and respond to enquiries containing broad matter type, preferred contact method and an initial call time. The strategy can then identify a specific gap between discovery, comparison and contact.
The plan for solicitors should fit your capacity to deliver legal advice, practice-area services and initial consultations and respond to new work. We distinguish planning from implementation, with content, development, advertising spend and ongoing management scoped only where the agreed priorities require them.
Your questions
Digital Strategy for Solicitors: FAQs.
Where should a digital strategy for solicitors begin?
We review how individuals and business clients seeking legal help find and compare your business, including the information needed to understand legal advice, practice-area services and initial consultations. The starting point is the most useful gap in that journey, rather than a predetermined channel or tool.
Can the plan use our existing systems?
Yes, where they support the intended process. We review the tools behind broad matter type, preferred contact method and an initial call time and initial enquiry acknowledgements and agreed appointment reminders, then identify what can stay, what needs connecting and which changes would introduce unnecessary work.
How do we decide what to do first?
We consider the impact on whether the matter fits the firm's services and who will respond, the effort involved and what other tasks depend on the change. Responsibilities, budget and capacity are included in the roadmap so the priorities can guide actual delivery.
Connect the work
Related services for solicitors.
Talk to Giraffe Digital
Discuss digital strategy for solicitors.
Your business provides legal advice, practice-area services and initial consultations. Tell us what you need from digital strategy.
Call Giraffe Digital0333 090 9138