Choose a specific offer
We identify which parts of legal advice, practice-area services and initial consultations are suitable for the campaign. Target locations, exclusions and budget should reflect where and how you actually work.
Google Ads Management
Google Ads Management for Solicitors.
Google Ads management for solicitors connects relevant searches about legal advice, practice-area services and initial consultations with a landing page and useful enquiry route. Targeting, budget and measurement are agreed before launch.
Your offer. Your customers.
Paid search campaigns for solicitors.
A search advert should lead to a page that explains whether the matter fits the firm's services and who will respond. We can align the offer and landing page, use approved information from approved solicitor profiles, firm details and reviewed practice information and check the contact journey. Search-term and enquiry reviews then inform whether targeting or messaging needs adjustment.
Related information: Google Ads Management, Giraffe Digital and About Giraffe Digital.
The work in practice
Paid search priorities for solicitors.
Make the landing page useful
After clicking an advert, visitors need to understand whether the matter fits the firm's services and who will respond. We review the page message, supporting evidence and contact route alongside the advert.
Judge more than clicks
We agree how to recognise relevant enquiries involving broad matter type, preferred contact method and an initial call time. Search-term reviews and conversion data inform changes rather than treating every click as a success.
A practical brief
Preparing Google ads management for solicitors.
Identify a priority within legal advice, practice-area services and initial consultations, your genuine service area and the enquiry information that helps your team respond. For your business, that can include broad matter type, preferred contact method and an initial call time; it helps define the landing page and measurement plan.
Google Ads management for solicitors starts with a specific offer from legal advice, practice-area services and initial consultations and an agreed budget. Advertising spend is separate from management fees. Account suitability, permitted claims and conversion tracking need review, and a fixed volume or value of leads is not guaranteed.
Your questions
Google Ads Management for Solicitors: FAQs.
Which services should solicitors advertise first?
We look for a defined offer within legal advice, practice-area services and initial consultations, a suitable audience and a page that answers the customer’s questions. Capacity, competition and the available budget inform whether it is a useful starting campaign.
What should the advert landing page explain?
It should help visitors understand whether the matter fits the firm's services and who will respond and provide an appropriate route for broad matter type, preferred contact method and an initial call time. Supporting evidence from approved solicitor profiles, firm details and reviewed practice information can be used where it is approved and relevant to the offer.
How can campaign reviews distinguish useful enquiries?
We agree what a worthwhile response looks like for legal advice, practice-area services and initial consultations. Available conversion data, search terms and context such as broad matter type, preferred contact method and an initial call time can inform reviews, while tracking and attribution limits remain part of the assessment.
Connect the work
Related services for solicitors.
Talk to Giraffe Digital
Discuss Google ads management for solicitors.
Your business provides legal advice, practice-area services and initial consultations. Tell us what you need from Google ads management.
Call Giraffe Digital0333 090 9138