Start with the actual offer
We build the research around recruitment campaigns, vacancy advertising and employer support and the language used by hiring managers and candidates. Search volume is considered alongside relevance.
Keyword Research
Keyword Research for Recruitment Agencies.
Keyword research for recruitment agencies explores how hiring managers and candidates search for recruitment campaigns, vacancy advertising and employer support. We group queries by intent and use the findings to prioritise useful pages or campaigns.
Your offer. Your customers.
Search questions for recruitment agencies.
Research for recruitment agencies should reveal how hiring managers and candidates describe the help they need. We group queries around recruitment campaigns, vacancy advertising and employer support, map related questions to the same useful destination where appropriate and identify where an existing page could answer them more clearly.
Related information: Keyword Research Services, Giraffe Digital and About Giraffe Digital.
The work in practice
Search intent research for recruitment agencies.
Group terms by visitor need
Questions about whether your sectors and hiring approach fit the role or candidate can reveal distinct page requirements. We group related terms and identify whether a service page, guide or existing page improvement is the right response.
Turn research into a page plan
We map priority topics to URLs, headings and useful supporting content. The route for hiring sector, role type and preferred contact route helps keep the recommendations connected to business enquiries.
A practical brief
Preparing keyword research for recruitment agencies.
List the parts of recruitment campaigns, vacancy advertising and employer support you want to develop and the audiences you serve. Questions about whether your sectors and hiring approach fit the role or candidate help distinguish comparison searches from queries that need a direct service or contact page.
Keyword research for recruitment agencies is a planning deliverable for the agreed audience and offer. Estimated demand is weighed against relevance to recruitment campaigns, vacancy advertising and employer support; content production, campaign setup and technical implementation need their own scope.
Your questions
Keyword Research for Recruitment Agencies: FAQs.
Which terms should keyword research for recruitment agencies include?
We begin with the language used to describe recruitment campaigns, vacancy advertising and employer support and the questions behind whether your sectors and hiring approach fit the role or candidate. Queries are assessed for relevance and intent alongside the available estimates of search demand.
How does the research affect our existing pages?
We map related queries to a useful destination and look for gaps or overlap in pages about recruitment campaigns, vacancy advertising and employer support. Evidence from approved employer stories, live vacancies and team specialisms can help determine which page can answer the topic most convincingly.
Can research distinguish traffic from likely enquiries?
It can identify search intent and inform the page journey, but cannot guarantee conversion. A ready-to-contact visitor may need a route for hiring sector, role type and preferred contact route; an earlier research query may be better served by a clear explanation first.
Connect the work
Related services for recruitment agencies.
Talk to Giraffe Digital
Discuss keyword research for recruitment agencies.
Your business provides recruitment campaigns, vacancy advertising and employer support. Tell us what you need from keyword research.
Call Giraffe Digital0333 090 9138