Start with the actual offer
We build the research around legal advice, practice-area services and initial consultations and the language used by individuals and business clients seeking legal help. Search volume is considered alongside relevance.
Keyword Research
Keyword Research for Solicitors.
Keyword research for solicitors explores how individuals and business clients seeking legal help search for legal advice, practice-area services and initial consultations. We group queries by intent and use the findings to prioritise useful pages or campaigns.
Your offer. Your customers.
Search questions for solicitors.
Research for solicitors should reveal how individuals and business clients seeking legal help describe the help they need. We group queries around legal advice, practice-area services and initial consultations, map related questions to the same useful destination where appropriate and identify where an existing page could answer them more clearly.
Related information: Keyword Research Services, Giraffe Digital and About Giraffe Digital.
The work in practice
Search intent research for solicitors.
Group terms by visitor need
Questions about whether the matter fits the firm's services and who will respond can reveal distinct page requirements. We group related terms and identify whether a service page, guide or existing page improvement is the right response.
Turn research into a page plan
We map priority topics to URLs, headings and useful supporting content. The route for broad matter type, preferred contact method and an initial call time helps keep the recommendations connected to business enquiries.
A practical brief
Preparing keyword research for solicitors.
List the parts of legal advice, practice-area services and initial consultations you want to develop and the audiences you serve. Questions about whether the matter fits the firm's services and who will respond help distinguish comparison searches from queries that need a direct service or contact page.
Keyword research for solicitors is a planning deliverable for the agreed audience and offer. Estimated demand is weighed against relevance to legal advice, practice-area services and initial consultations; content production, campaign setup and technical implementation need their own scope.
Your questions
Keyword Research for Solicitors: FAQs.
Which terms should keyword research for solicitors include?
We begin with the language used to describe legal advice, practice-area services and initial consultations and the questions behind whether the matter fits the firm's services and who will respond. Queries are assessed for relevance and intent alongside the available estimates of search demand.
How does the research affect our existing pages?
We map related queries to a useful destination and look for gaps or overlap in pages about legal advice, practice-area services and initial consultations. Evidence from approved solicitor profiles, firm details and reviewed practice information can help determine which page can answer the topic most convincingly.
Can research distinguish traffic from likely enquiries?
It can identify search intent and inform the page journey, but cannot guarantee conversion. A ready-to-contact visitor may need a route for broad matter type, preferred contact method and an initial call time; an earlier research query may be better served by a clear explanation first.
Connect the work
Related services for solicitors.
Talk to Giraffe Digital
Discuss keyword research for solicitors.
Your business provides legal advice, practice-area services and initial consultations. Tell us what you need from keyword research.
Call Giraffe Digital0333 090 9138