Agree the campaign purpose
We choose a suitable objective for promoting legal advice, practice-area services and initial consultations. The audience, budget and destination should fit the offer rather than rely on broad attention alone.
Social Media Advertising
Social Media Advertising for Solicitors.
Social media advertising for solicitors introduces legal advice, practice-area services and initial consultations to a suitable audience. Creative from approved solicitor profiles, firm details and reviewed practice information and an appropriate destination give the campaign a focused starting point.
Your offer. Your customers.
Social advertising for solicitors.
A campaign can introduce legal advice, practice-area services and initial consultations to a suitable audience, then take interested people to information explaining whether the matter fits the firm's services and who will respond. Creative tests should change a meaningful message or visual element. We review the resulting actions and whether they produce useful context such as broad matter type, preferred contact method and an initial call time.
Related information: Social Media Advertising, Giraffe Digital and About Giraffe Digital.
The work in practice
Social campaign decisions for solicitors.
Develop credible creative
Images and copy can draw on approved solicitor profiles, firm details and reviewed practice information. We agree the message, permissions and approval process before preparing campaign assets.
Review the enquiry journey
The destination needs to explain whether the matter fits the firm's services and who will respond. We examine contact friction and agreed conversion measures alongside creative performance.
A practical brief
Preparing social media advertising for solicitors.
Choose the part of legal advice, practice-area services and initial consultations you want to promote and the intended audience. Approved assets from approved solicitor profiles, firm details and reviewed practice information and the information needed at first contact help us assess the creative and destination.
Social advertising for solicitors depends on the proposed offer, approved creative and suitable platform settings. We agree media spend and management separately, checking the proposed presentation of legal advice, practice-area services and initial consultations against applicable platform policies before launch.
Your questions
Social Media Advertising for Solicitors: FAQs.
Which creative material can support adverts for solicitors?
We can assess approved assets from approved solicitor profiles, firm details and reviewed practice information against the chosen offer and audience. Each advert needs a clear message about legal advice, practice-area services and initial consultations, suitable permissions and an agreed destination.
Where should someone go after clicking our advert?
The destination should explain whether the matter fits the firm's services and who will respond and help the person provide broad matter type, preferred contact method and an initial call time where appropriate. An existing page, a new landing page or a suitable lead form can be assessed against that task.
What should we measure beyond advert engagement?
We agree which responses are useful for legal advice, practice-area services and initial consultations. Available website actions and enquiry context such as broad matter type, preferred contact method and an initial call time can help evaluate the campaign, with budget, tracking limits and lead quality considered alongside clicks.
Connect the work
Related services for solicitors.
Talk to Giraffe Digital
Discuss social media advertising for solicitors.
Your business provides legal advice, practice-area services and initial consultations. Tell us what you need from social media advertising.
Call Giraffe Digital0333 090 9138