Plan around customer questions
Posts can help explain whether the matter fits the firm's services and who will respond. We identify topics that support your service information rather than filling a calendar with unrelated updates.
Social Media Marketing
Social media marketing for solicitors turns approved material from approved solicitor profiles, firm details and reviewed practice information into content about legal advice, practice-area services and initial consultations. We plan topics and next steps around the audience you want to reach.
Your offer. Your customers.
Social content can help individuals and business clients seeking legal help understand whether the matter fits the firm's services and who will respond before they make contact. A planned sequence might explain a service, show approved evidence and answer a practical question, with links to the relevant website information about legal advice, practice-area services and initial consultations.
Related information: Social Media Marketing, Giraffe Digital and About Giraffe Digital.
The work in practice
Posts can help explain whether the matter fits the firm's services and who will respond. We identify topics that support your service information rather than filling a calendar with unrelated updates.
Useful creative inputs include approved solicitor profiles, firm details and reviewed practice information. We agree permissions, approvals and formats before turning that material into public content.
A post about legal advice, practice-area services and initial consultations can link to the matching service page or enquiry route. We review engagement and relevant website actions within the available measurement.
A practical brief
Bring suitable examples from approved solicitor profiles, firm details and reviewed practice information and questions customers ask about legal advice, practice-area services and initial consultations. We use these inputs to plan topics, permissions and approval responsibilities around your chosen social channels.
Social media marketing for solicitors is planned around approved information about legal advice, practice-area services and initial consultations and the material available from approved solicitor profiles, firm details and reviewed practice information. Channels, posting frequency, creative production and approvals are agreed, with reach and audience response reviewed without promising follower growth.
Your questions
Questions about whether the matter fits the firm's services and who will respond give the content a useful starting point. We can connect those questions with explanations of legal advice, practice-area services and initial consultations and relevant material from approved solicitor profiles, firm details and reviewed practice information.
Useful inputs include approved solicitor profiles, firm details and reviewed practice information, subject to permissions and approval. We assess what each item can explain about legal advice, practice-area services and initial consultations before deciding whether it suits a post, a short sequence or a website link.
We agree an approval contact and a route for updates to team profiles, practice information and approved disclosures. The content plan should reflect those changes across the website and social profiles, with specialist claims reviewed by the appropriate person.
Connect the work
Talk to Giraffe Digital
Your business provides legal advice, practice-area services and initial consultations. Tell us what you need from social media marketing.
Call Giraffe Digital0333 090 9138