Pragma Interiors
A website redesign for an independent London workplace studio, combining its project portfolio with a bespoke CMS and CRM, lead management, SEO and email marketing.
Bespoke CMS development
Bespoke CMS development for the way your team publishes
Keep website content current without working around an unsuitable editing system. Giraffe Digital designs and develops bespoke content management systems around the pages, people and publishing tasks your business needs to manage.
How Giraffe Digital helps
Give editors the tools their work actually needs
A service page, restaurant directory and news story contain different information. We define those content types and the fields that belong to each, then plan how editors add, review and publish them. The result is an administration interface with a clear purpose, connected to the public website.
Talk it through 0333 090 9138Relevant projects
Bespoke CMS projects
For AMH Family Enterprise, Giraffe Digital built a website and CMS that bring restaurant information, news, stories and media into one publishing workflow. Pragma Interiors and Black Wolf Security also have bespoke content management systems delivered alongside their websites.
Black Wolf Security
A new website and bespoke CMS for a Royal Tunbridge Wells security team, bringing door supervision, event security and private hire into a direct enquiry journey.
AMH Family Enterprise
A welcoming website and bespoke content management system for a family-run McDonald’s franchise, bringing its restaurants, people and community stories together.
What this includes
Editing and publishing tools with a defined job
We agree what your team will maintain, the structure of each content type and how changes reach the public website. Permissions, metadata and media requirements are considered as part of that workflow.
Content types and editing fields matched to your website.
Publishing responsibilities and administrative access agreed before development.
Public page structure, metadata and media management considered together.
Editing tests, handover and an agreed maintenance arrangement.
Bespoke CMS Development process
Plan the content model before building the editor
Development starts with actual publishing tasks. We turn those requirements into an agreed administration interface, connect it to the website and test the work editors need to complete before handover.
Review publishing tasks
List the content your team maintains and follow the tasks editors need to complete.
Define content and access
Define content types, required fields, permissions and publishing steps.
Develop the CMS
Develop the administration interface and connect it to the website.
Test editing and handover
Test real editing tasks, prepare content and agree the handover.
Build around your content, not a collection of empty fields
The brief starts with the information you publish. That might include services, locations, projects, team profiles or articles. We identify which fields need validation, which details can be reused and how content appears on the public website. A focused editing screen should make the relationship clear, so the person changing a service description can understand where it will be used.
Plan publishing and search requirements together
Page titles, descriptions, image alternatives and established URLs belong in the content model where they are relevant. We also discuss draft previews, publication dates, redirects and review steps before deciding which controls to build. These features are defined in the scope rather than assumed to be present in every CMS. Website search visibility still depends on useful content, sound implementation and ongoing editorial decisions.
Account for the system after launch
A bespoke CMS needs an agreed maintenance arrangement. Your proposal should identify hosting, backups, updates, access administration and the process for requesting changes. We also record source-code rights, content export and any transfer arrangements. Existing content, files and external connections are reviewed before a migration is planned, with representative editing and recovery tasks included in the test scope.
Related services
Services that support Bespoke CMS Development.
Website Redesign
Website redesign from Giraffe Digital. Improve your content, mobile layouts and enquiry journey, with existing URLs and search visibility considered.
Explore Website Redesign
WordPress Development
WordPress development from Giraffe Digital. Business websites, practical editing tools and agreed integrations, with a clear project and handover scope.
Explore WordPress Development
Bespoke CRM and Lead Management
Bespoke CRM and lead management from Giraffe Digital. Connect website enquiries, follow-up tasks and customer records around your working process.
Explore Bespoke CRM and Lead ManagementRelated guidance
Advice to help you choose and plan.
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How to Create Website Administrator Roles with the Right Permissions
Design website roles around real tasks, individual accounts, justified permissions, temporary access, boundary tests and clear recovery responsibilities.
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Content Inventory, Approvals and Retirement: Managing a Business Website Library
Manage live and scheduled website content with an inventory, clear approval responsibilities, accurate previews and planned reviews.
Your questions
Bespoke CMS Development: useful things to know.
When is a bespoke CMS a sensible choice?
It is worth considering when your content, approval process or integrations do not fit an existing platform comfortably. We compare those requirements with the cost and maintenance of a bespoke build before recommending an approach. A familiar platform can still be the right choice for a straightforward website.
Can the CMS be built alongside a website redesign?
Yes. The public pages and editing tools can be planned as one project. We agree the content model, existing URLs, migration requirements and editor responsibilities before developing the website and administration interface.
Which content will our team be able to edit?
That is defined in the project scope. We list the pages and records you need to maintain, the information within them and who can make changes. Images, articles, services, locations and search metadata can be considered where they are relevant to your website.
How are price and delivery dates agreed?
The estimate depends on the content types, user permissions, publishing steps, migration and integrations. We establish those requirements first, then provide a scope, price and delivery plan. Content preparation, access to existing systems and approval stages are included in that discussion.
Will the editing interface be accessible?
Keyboard use, readable layouts, labels and error feedback are considered during design and testing. The required accessibility standard, assessment scope and any supporting evidence should be agreed for the project. Accessibility also depends on how the finished system and its content are maintained.
Who owns the CMS and what happens if we change supplier?
Source-code rights, licences, hosting responsibilities, exports and transfer arrangements are recorded in the written agreement. We discuss these before development so you can understand how the system will be maintained and what a future handover would involve.
Discuss your requirements with Giraffe Digital, or read About Giraffe Digital to meet the business behind the work.
Project enquiry
Talk to Giraffe Digital about bespoke CMS development.
Tell us what your team publishes, which editing tasks are difficult and whether you need a new website or changes to an existing one. Current content types, user roles and integrations will help us define the CMS requirements.
Call us 0333 090 9138