Services provided
What Giraffe Digital delivered.
- Website Redesign
- Responsive Website Development
- Bespoke Content Management System
- Bespoke CRM
- Lead Management
- Search Engine Optimisation
- Email Marketing
- WCAG 2.2 AA Accessibility
Case study · Workplace Design and Build
Pragma Interiors
A website redesign for an independent London workplace studio, combining its project portfolio with a bespoke CMS and CRM, lead management, SEO and email marketing.
Outcome
A workplace portfolio and enquiry journey, supported by a bespoke CMS and CRM.
Pragma Interiors is an independent London studio specialising in workplace design and build. Its services include office design, fit out, refurbishment, furniture and aftercare. The redesigned website introduces that expertise through completed projects and clear service information, while giving prospective clients a direct way to discuss their workplace brief.
Objectives
What the project needed to achieve.
- Present Pragma’s workplace expertise and completed interiors with a stronger visual hierarchy.
- Explain the different routes into office design, fit out, refurbishment and design and build.
- Make project exploration and requests for a call easy to find across screen sizes.
- Provide bespoke systems for managing website content, customer relationships and leads.
- Connect the website project with SEO and email marketing.
- Deliver a WCAG 2.2 AA compliant website.
Solution
Project photography up front. Enquiries connected behind it.
Giraffe Digital redesigned the website around Pragma’s work, expertise and project conversations. Large interior photographs and a clear portfolio give visitors a useful introduction to the studio, while service pages and call requests help them take the next step. A bespoke CMS and CRM support the website and lead management, with SEO and email marketing included in the wider delivery.
A redesigned portfolio that gives completed workplace projects a prominent place in the website.
Distinct service routes for office fit out, refurbishment, office design and design and build.
Visible contact and call-request actions alongside project and service information.
A bespoke CMS and CRM, with lead management provided as part of the project.
SEO and email marketing delivered alongside the new website.
Responsive layouts and WCAG 2.2 AA compliance.
Mobile website
A considered layout on smaller screens.
The redesigned homepage adapts Pragma’s photography, typography and enquiry links for mobile visitors.
The redesign, on screen
Pragma Interiors, before and after.
The previous homepage is shown alongside the latest redesign. The new website retains Pragma’s turquoise identity while giving its workplace photography, service information and enquiry routes a more considered presentation.
Desktop homepage
BeforeDesktop homepage
AfterDesktop homepage
Workplace design, on screen
Let the interiors explain the standard of work.
For a workplace studio, the finished spaces are an important part of the explanation. The redesign gives project photography room to be seen, with selected work from Covent Garden, Mayfair and King’s Cross leading visitors into the portfolio.
The website also explains what sits behind those images. Office design, fit out, refurbishment and design and build have their own routes, helping a prospective client explore the service that relates to their brief before requesting a conversation.
Explore Website Redesign and Website Design from Giraffe Digital.
Bespoke CMS, CRM and leads
Support the work that continues after a website visit.
Giraffe Digital developed a bespoke content management system for Pragma’s website, together with a bespoke CRM and lead management. The scope brings website publishing and the handling of business enquiries into the same digital project.
The CMS supports the management of public website content. The CRM and lead management support the business side of the enquiry journey, giving the project a purpose beyond the initial presentation of the studio’s work.
Explore Digital Strategy from Giraffe Digital.
Search and email marketing
Connect project discovery with the wider marketing activity.
SEO and email marketing form part of the work delivered for Pragma. On the website, clear descriptions of workplace services and relevant project information give visitors a practical account of what the studio does and where its expertise lies.
The site offers useful destinations for that marketing activity, including service explanations, completed projects and a journal. Contact and call-request links provide a natural next step when a reader wants to discuss a space.
Explore Search Engine Optimisation and Email Marketing Services from Giraffe Digital.
Accessibility
WCAG 2.2 AA compliant.
The redesigned Pragma Interiors website is WCAG 2.2 AA compliant. Its project-led presentation is supported by a skip link, clear navigation and a logical heading structure, with content that adapts to desktop, tablet and mobile screens.
About the Pragma website redesign.
What did Giraffe Digital deliver for Pragma Interiors?
The project includes website redesign and development, a bespoke CMS and CRM, lead management, SEO and email marketing. The redesigned website is WCAG 2.2 AA compliant.
How does the website present Pragma’s workplace services?
It combines a portfolio of completed interiors with clear routes into office design, fit out, refurbishment and design and build, alongside information about the studio and its approach.
Why were a CMS and CRM included?
The CMS supports website content management, while the CRM and lead management support the handling of business enquiries. Both were developed as bespoke parts of Pragma’s digital setup.
Can visitors discuss a project through the website?
Yes. Contact and request-a-call links appear alongside the website’s service and project information, giving prospective clients a direct way to start a conversation about their brief.
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