Pups N’ Walks desktop homepage with pink branding, pet photography and meet and greet links

Case study · Dog Walking and Pet Care

Pups N’ Walks

A welcoming pet care website with clear services, visible prices, real pet photography and a bespoke CMS for Pups N’ Walks in Tonbridge, Tunbridge Wells and Sevenoaks.

Client
Pups N’ Walks
Industry
Dog Walking and Pet Care

Outcome

Pet care services, prices and a first conversation brought together in one welcoming website.

Pups N’ Walks provides dog walking, training, pop-ins, day care and pet sitting across Tonbridge, Tunbridge Wells and Sevenoaks, with check-ins for small pets too. The website helps owners compare the care available, review prices, see real moments with the animals and arrange a free meet and greet.

Services provided

What Giraffe Digital delivered.

  • Website Design
  • Responsive Website Development
  • Bespoke Content Management System
  • Service and Pricing Presentation
  • Local Enquiry Journey
  • Search Engine Optimisation
  • WCAG 2.2 AA Accessibility

Objectives

What the project needed to achieve.

  • Give the local pet care business a recognisable, welcoming website.
  • Bring walking, training, visits and sitting services together with clear prices.
  • Use real pet photographs and short videos to introduce everyday care.
  • Make local coverage and the free meet and greet easy to find.
  • Provide a bespoke CMS, SEO and a WCAG 2.2 AA compliant website.

Solution

Useful details for owners, with the personality of the business.

Giraffe Digital designed and developed a website around the questions pet owners need answered: which services are available, what they cost, where the business works and how to arrange an introduction. Friendly typography, pet photographs and clearly grouped service information support that journey. A bespoke CMS provides website content management, with SEO delivered as part of the project.

01

Clearly grouped dog walking, training, pop-in, day care and pet sitting information.

02

Visible prices that help owners compare the available care before enquiring.

03

Real pet photography and short video content presented with descriptive context.

04

Local coverage, telephone contact and a free meet and greet brought into the enquiry journey.

05

A bespoke CMS and SEO alongside a WCAG 2.2 AA compliant responsive website.

Website views

Useful service details, with room for personality.

The desktop service cards bring care options and prices together. On mobile, the welcoming introduction leads into clear contact and service links.

Pups N’ Walks desktop service cards with dog walking, training, visits and pet sitting prices
Desktop: services and prices grouped around the care pet owners need.
Pups N’ Walks mobile homepage with local coverage, pet photography and a meet and greet invitation
Mobile: local coverage, a friendly introduction and a clear invitation to get in touch.

Pet care, clearly explained

Help owners compare the care available.

The services are grouped around different needs, from a regular walk or training session to a pop-in or overnight stay. Prices sit with the relevant option, so visitors can compare the care available without searching through unrelated information.

The website also makes room for small pets. This helps explain the breadth of the business while keeping its dog walking and pet care offer easy to scan.

Explore Website Design from Giraffe Digital.

The everyday personality

Let real pets bring the website to life.

Photographs and short clips show pets walking, exploring and resting. These moments give Pups N’ Walks a recognisable personality while keeping the focus on the care owners are enquiring about.

The page combines that friendly presentation with practical content. Service information, the listed qualifications and local coverage appear alongside clear routes to make contact, rather than leaving the photographs to explain the offer on their own.

Explore Website Design from Giraffe Digital.

Local enquiries and website management

Make an introduction easy, and the content manageable.

Tonbridge, Tunbridge Wells and Sevenoaks are stated clearly, with a free meet and greet offered as a natural first step. Owners can call, visit the Facebook page or use a form that asks which service they are interested in and what care their pet needs.

Giraffe Digital also delivered a bespoke CMS and SEO. The CMS supports management of the website’s content, while specific service and location wording gives visitors a clear account of the business.

Explore Search Engine Optimisation and Digital Strategy from Giraffe Digital.

Inclusive browsing

WCAG 2.2 AA compliant, from services to the enquiry form.

The Pups N’ Walks website is WCAG 2.2 AA compliant. Its headings, labelled fields and responsive layout support visitors who browse in different ways. Descriptive text accompanies the photographs and short video clips, keeping the content understandable alongside the visual presentation.

About the Pups N’ Walks website.

Which pet care services are presented on the website?

Visitors can explore dog walking, training, pop-ins, day care, pet sitting and small pet check-ins, with prices presented alongside the relevant care options.

How does the website support local enquiries?

It identifies Tonbridge, Tunbridge Wells and Sevenoaks as the service area and offers a free meet and greet. Telephone, Facebook and form contact routes help owners start a conversation about their pet.

Did the project include a CMS and SEO?

Yes. Giraffe Digital delivered the website design and development, a bespoke content management system and SEO for Pups N’ Walks.

Is the Pups N’ Walks website accessible?

Yes. The website is WCAG 2.2 AA compliant, with responsive content, clear headings, labelled form fields and descriptive context for its photographs and video clips.

Advice to help you plan the next step

Project enquiry

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