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AI & Automation

Articles on practical AI, automation and workflow improvements for businesses planning smarter websites, content and digital operations.

ChatGPT Raises New Questions for SEO Content

20 Mar 2023

ChatGPT Raises New Questions for SEO Content

ChatGPT can speed up SEO planning, drafting and content repurposing, but UK businesses still need accurate, distinctive copy that reflects real expertise, customer intent and brand trust.

Chatbots Begin to Appear in Customer Service

12 Aug 2016

Chatbots Begin to Appear in Customer Service

Chatbots are moving into UK customer service in 2016, helping businesses answer common questions, guide website visitors and manage social media enquiries, provided they are planned with sensible limits.