Giraffe Digital insights

Privacy & Compliance

Articles on GDPR, cookies, consent, privacy notices and responsible digital marketing for UK businesses.

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Privacy-First Marketing Becomes More Practical

26 May 2022

Privacy-First Marketing Becomes More Practical

Privacy-first marketing is becoming a practical route to stronger trust, clearer websites and more reliable first-party data for UK businesses adapting to the changing web in 2022.

Privacy Changes Make First-Party Data More Valuable

17 Jul 2021

Privacy Changes Make First-Party Data More Valuable

Privacy rules, browser restrictions and consent choices are changing digital marketing. First-party data helps UK businesses build trust, improve targeting and reduce reliance on rented audiences.

Email Marketing After GDPR: Quality Over Quantity

1 Oct 2018

Email Marketing After GDPR: Quality Over Quantity

GDPR has changed UK email marketing in 2018, but not its value. Clearer consent, cleaner data, stronger website sign-up journeys and more relevant content can help businesses build trust and improve campaign performance.

Website Forms and Data Collection After GDPR

22 Jul 2018

Website Forms and Data Collection After GDPR

GDPR is now in force, making website forms a priority for UK businesses. Review consent wording, privacy notices, data minimisation and follow-up processes without adding needless friction.

GDPR Changes How Businesses Handle Website Data

25 Mar 2018

GDPR Changes How Businesses Handle Website Data

With GDPR taking effect in May 2018, UK business websites should review how they collect, store and use personal data across forms, privacy notices, analytics, email marketing, social media tracking and domain records.

Preparing Your Website for GDPR Compliance

5 Feb 2018

Preparing Your Website for GDPR Compliance

Prepare your UK business website for the May 2018 GDPR deadline with clear steps covering data audits, consent wording, privacy notices, cookies, analytics, suppliers and marketing permissions.

Preparing Websites and Marketing Lists for GDPR

12 Jan 2018

Preparing Websites and Marketing Lists for GDPR

With GDPR due to apply from 25 May 2018, UK businesses should act now to audit website data, refine enquiry forms, update privacy and cookie notices, strengthen security and review marketing lists before the deadline.