26 Oct 2026
How to Audit Website Tracking Before Choosing a Consent Tool
Audit website tracking before choosing a consent tool, with a practical inventory of tags, purposes, visitor states, owners and implementation requirements.
Giraffe Digital insights
Articles on GDPR, cookies, consent, privacy notices and responsible digital marketing for UK businesses.
Find useful advice
26 Oct 2026
Audit website tracking before choosing a consent tool, with a practical inventory of tags, purposes, visitor states, owners and implementation requirements.
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GDPR has changed UK email marketing in 2018, but not its value. Clearer consent, cleaner data, stronger website sign-up journeys and more relevant content can help businesses build trust and improve campaign performance.
22 Jul 2018
GDPR is now in force, making website forms a priority for UK businesses. Review consent wording, privacy notices, data minimisation and follow-up processes without adding needless friction.
17 Apr 2018
Clear privacy notices and consent choices help UK businesses prepare for GDPR, explain data use across websites and marketing, and build customer confidence online.
25 Mar 2018
With GDPR taking effect in May 2018, UK business websites should review how they collect, store and use personal data across forms, privacy notices, analytics, email marketing, social media tracking and domain records.
5 Feb 2018
Prepare your UK business website for the May 2018 GDPR deadline with clear steps covering data audits, consent wording, privacy notices, cookies, analytics, suppliers and marketing permissions.
12 Jan 2018
With GDPR due to apply from 25 May 2018, UK businesses should act now to audit website data, refine enquiry forms, update privacy and cookie notices, strengthen security and review marketing lists before the deadline.