Blog
Email marketing guidance for businesses that want better customer communication, segmentation and campaign performance.
12 Dec 2024
Stricter 2024 inbox requirements mean UK businesses need stronger authentication, clearer consent, better website forms and more careful list management to protect email performance.
9 Nov 2022
Email still works for UK businesses when it earns attention. Sharper segmentation, useful content and better website journeys can turn campaigns into higher-quality enquiries.
12 Dec 2021
Email automation can help UK businesses welcome new leads, follow up enquiries, recover abandoned baskets, support customers after purchase and connect website activity with wider digital marketing.
12 Aug 2020
Customer email marketing helps UK businesses keep existing contacts engaged, support enquiries and connect website, SEO, social media and sales activity.
12 Oct 2015
Email segmentation helps UK businesses send more relevant campaigns, direct contacts to the right website content and improve the quality of digital marketing enquiries.
12 Oct 2013
Email marketing can still bring UK customers back to your website in 2013 when it is permission-based, relevant and designed for real inboxes rather than sent for its own sake.