Giraffe Digital insights
Social media planning advice that connects channels, content, websites and customer journeys more effectively.
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24 Oct 2026
Turn an expert interview into distinct social assets through focused questions, a reliable source record, appropriate formats, editorial review and a coherent calendar.
11 Oct 2026
Keep social posts and business profiles accurate with clear approvals, working destinations, scheduling checks and incident routes.
4 Aug 2026
Short-form video strategy now connects social discovery, search visibility and website conversion. UK businesses need clips with a clear audience, message and next step.
3 May 2026
Social media marketing works best when it builds trust, supports your website and focuses on the right audience. Use clear goals, platform choices and valuable content to grow online.
5 Apr 2025
UK customers are using social platforms as search tools, making short-form video, useful captions, consistent profiles and strong websites central to building trust.
6 Oct 2024
Engaged social media communities help UK businesses turn attention into trust, insight, referrals and stronger website journeys, rather than relying on follower numbers alone.
28 Jun 2023
Short-form video is now a central social media format for UK businesses. TikTok, Instagram Reels, YouTube Shorts and Facebook Reels can support awareness, customer education, website journeys and enquiries when they are planned with a clear purpose.
22 Apr 2022
Understand TikTok search behaviour and plan useful, searchable videos that support product discovery, local enquiries and your wider digital strategy.
27 Mar 2021
Explore short-form video for UK businesses in 2021, with practical ways to connect concise social clips to useful website content and customer enquiries.
12 Apr 2020
Virtual consultations can help UK businesses keep enquiries moving in April 2020 by combining simple booking journeys, reliable video tools, privacy checks and joined-up digital marketing.
14 Feb 2019
TikTok is becoming a serious consideration for marketers in 2019. UK businesses should assess audience fit, create native short-form content and connect activity with search, websites and wider brand goals.
4 Jun 2018
April 2018 advice for UK businesses using Instagram Stories, with ideas for informal content, Highlights, polls, website links and a stronger role in wider digital strategy.
12 Dec 2017
By 2017, video had become a practical content tool for UK businesses, helping firms explain services, build trust, strengthen web pages and support social media activity.
9 Jun 2017
Facebook’s shrinking organic reach means UK businesses can no longer rely on Page posts alone. Paid social now needs to work alongside strong websites, SEO, tracking and brand-led campaigns.
13 Jul 2016
Instagram’s 2016 business profile features give UK firms clearer contact options, audience insights and a stronger link between visual content, websites and enquiries.
13 Mar 2016
How UK businesses used live video in 2016 to answer questions, build trust and create useful content, with planning tips for broadcasts and follow-up.
12 Sep 2015
Social media scheduling helps UK businesses maintain a steady online presence, plan useful updates, promote website content and avoid rushed posts when daily work takes over.
14 Mar 2015
Instagram is becoming a serious marketing channel for UK businesses in 2015, giving brands a visual way to build recognition, support mobile discovery and guide interested customers back to their websites.