5 Apr 2025
Short-Form Video and Social Search Keep Growing
UK customers are using social platforms as search tools, making short-form video, useful captions, consistent profiles and strong websites central to building trust.
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Social Media
Social media planning advice that connects channels, content, websites and customer journeys more effectively.
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6 Oct 2024
Social Media Communities Matter More Than Follower Counts
Engaged social media communities help UK businesses turn attention into trust, insight, referrals and stronger website journeys, rather than relying on follower numbers alone.
28 Jun 2023
Short-Form Video Becomes a Core Social Media Format
Short-form video is now a central social media format for UK businesses. TikTok, Instagram Reels, YouTube Shorts and Facebook Reels can support awareness, customer education, website journeys and enquiries when they are planned with a clear purpose.
22 Apr 2022
TikTok Search Behaviour Starts to Influence Marketing
TikTok search is influencing how UK customers find ideas, products, services and local businesses. Brands that plan helpful, searchable videos can connect social discovery with SEO, website design and wider digital strategy.
27 Mar 2021
Short-Form Video Grows Across Social Media
Short-form video is reshaping social media in 2021. For UK businesses, concise mobile-first clips can explain services, build trust and strengthen the link between social content, websites, SEO and brand visibility.
12 Apr 2020
Video Calls and Virtual Consultations Become Normal
Virtual consultations can help UK businesses keep enquiries moving in April 2020 by combining simple booking journeys, reliable video tools, privacy checks and joined-up digital marketing.
14 Feb 2019
TikTok Begins to Draw Attention from Marketers
TikTok is becoming a serious consideration for marketers in 2019. UK businesses should assess audience fit, create native short-form content and connect activity with search, websites and wider brand goals.
4 Jun 2018
Instagram Stories Become a Useful Marketing Format
April 2018 advice for UK businesses using Instagram Stories, with ideas for informal content, Highlights, polls, website links and a stronger role in wider digital strategy.
12 Dec 2017
Video Marketing Moves Into Everyday Business Content
By 2017, video had become a practical content tool for UK businesses, helping firms explain services, build trust, strengthen web pages and support social media activity.
9 Jun 2017
Facebook Reach Changes Make Paid Social More Important
Facebook’s shrinking organic reach means UK businesses can no longer rely on Page posts alone. Paid social now needs to work alongside strong websites, SEO, tracking and brand-led campaigns.
13 Jul 2016
Instagram Business Profiles Create New Marketing Options
Instagram’s 2016 business profile features give UK firms clearer contact options, audience insights and a stronger link between visual content, websites and enquiries.
13 Mar 2016
Live Video Gives Brands a New Way to Reach Audiences
Live video is giving UK brands a more immediate way to build trust, answer customer questions and turn social broadcasts into lasting website and search content.
12 Sep 2015
Social Media Scheduling Helps Businesses Stay Consistent
Social media scheduling helps UK businesses maintain a steady online presence, plan useful updates, promote website content and avoid rushed posts when daily work takes over.
14 Mar 2015
Instagram Becomes More Useful for Business Marketing
Instagram is becoming a serious marketing channel for UK businesses in 2015, giving brands a visual way to build recognition, support mobile discovery and guide interested customers back to their websites.
12 Nov 2014
Facebook Advertising Opens New Options for Small Businesses
Facebook advertising gives UK small businesses a more targeted way to reach local customers, promote Pages and posts, support search visibility and send better-qualified visitors to a well-designed website.
12 Sep 2014
Using Twitter for Customer Service and Brand Awareness
Use Twitter as a visible customer service channel to answer enquiries faster, protect your reputation and uncover improvements for your website, SEO and wider digital strategy.
13 Apr 2014
How Visual Content Helps Social Media Engagement
For UK businesses in 2014, purposeful images, infographics and short videos can make social posts clearer, more recognisable and better connected to website, SEO and brand activity.
13 Aug 2013
Social Media Advertising Becomes More Targeted
UK businesses planning paid social campaigns in July 2013 can use sharper audience targeting, stronger landing pages and clear measurement to turn adverts into enquiries, bookings or sales.