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Ecommerce

Ideas for ecommerce websites, product journeys and online selling experiences that help customers buy with confidence.

Social Commerce Changes How People Discover Products

31 Jul 2022

Social Commerce Changes How People Discover Products

Social commerce is reshaping how customers find, assess and buy products online. UK businesses can improve results by connecting social content with SEO, website design, brand trust and a clear path to purchase.

Online Shopping Growth Changes Website Priorities

13 Mar 2020

Online Shopping Growth Changes Website Priorities

Online shopping growth is raising expectations for UK business websites in March 2020. Mobile speed, clearer buying journeys, stronger SEO, social media alignment and better domain planning now all deserve closer attention.

Dark Mode Design Starts to Influence Digital Products

26 May 2019

Dark Mode Design Starts to Influence Digital Products

Dark mode is becoming a serious design option for UK websites in 2019, but it takes more than a simple colour swap to make it work. It can improve comfort, brand impact and engagement when usability, accessibility and conversion are planned from the start.