Giraffe Digital insights
Guidance on analytics, measurement and data-led decisions that help businesses understand website performance and customer behaviour. Page 2 of the article archive.
Find useful advice
22 Apr 2023
GA4 replaces Universal Analytics from July 2023, changing how UK businesses measure website performance. Review event tracking, conversions, SEO insight, social media reporting and website decision-making before the deadline.
14 Feb 2022
GA4 preparation advice for UK businesses in early 2022, covering events, conversions, tagging, consent and clearer website analytics before moving on from Universal Analytics.
31 Jul 2019
Marketing attribution helps UK businesses see which channels influence enquiries, sales and bookings, so decisions about SEO, paid advertising, social media and website design are based on clearer evidence.
9 Sep 2010
Website analytics shows how visitors find, use and leave your site, helping UK businesses improve design, SEO, marketing spend and customer journeys with evidence.