Blog
Ideas, website advice, SEO guidance and digital strategy notes from Giraffe Digital.
14 Mar 2015
Instagram is becoming a serious marketing channel for UK businesses in 2015, giving brands a visual way to build recognition, support mobile discovery and guide interested customers back to their websites.
11 Feb 2015
Google’s Mobilegeddon update is a clear warning for UK businesses: mobile-friendly websites now affect search visibility, trust, enquiries and first impressions.
12 Jan 2015
For UK businesses planning a website redesign in 2015, the trends worth prioritising are responsive layouts, clearer content, faster pages, stronger branding and simpler enquiry paths.
12 Dec 2014
Fast hosting gives UK business websites a stronger technical foundation, helping pages load reliably for visitors arriving from search, social media, email and mobile devices.
12 Nov 2014
Facebook advertising gives UK small businesses a more targeted way to reach local customers, promote Pages and posts, support search visibility and send better-qualified visitors to a well-designed website.
12 Oct 2014
How small UK teams can connect websites, email, social media, SEO and reporting in 2014 to follow up prospects consistently while keeping communication personal.
12 Sep 2014
Use Twitter as a visible customer service channel to answer enquiries faster, protect your reputation and uncover improvements for your website, SEO and wider digital strategy.
13 Aug 2014
Clear content planning can help UK businesses improve search visibility in 2014 by matching website pages, customer questions, editorial calendars and site structure to real business goals.
13 Jul 2014
Accurate business listings help UK customers find the right address, phone number, opening hours and website, while giving search engines clearer local signals about your company.
13 Jun 2014
Clear calls to action help turn website visits into enquiries. This 2014 advice shows UK businesses how design, mobile usability, SEO and trust signals guide visitors towards the next step.
13 May 2014
Guidance for UK business owners choosing a short, memorable domain name in 2014, with advice on branding, extensions, keywords, mobile use, email and long-term website strategy.
13 Apr 2014
For UK businesses in 2014, purposeful images, infographics and short videos can make social posts clearer, more recognisable and better connected to website, SEO and brand activity.
14 Mar 2014
Why HTTPS mattered more for UK business websites in 2014, from protecting enquiry forms and customer journeys to selecting certificates and planning secure site builds properly.
11 Feb 2014
UK customers are increasingly moving between phones, tablets and desktops in 2014. Mobile-friendly websites now matter for enquiries, search visibility, trust and conversions.
12 Jan 2014
Digital marketing in 2014 is becoming more connected, measurable and customer-led. UK businesses should prioritise mobile usability, meaningful SEO, useful content, selective social media, relevant email and clearer analytics.
12 Dec 2013
Smartphone and tablet users expect quick, clear pages that work smoothly on touchscreens. This 2013 guidance helps UK businesses improve mobile design, content, local visibility and contact journeys.
12 Nov 2013
By 2013, WordPress had become a credible website platform for UK businesses that needed stronger design, easier content updates, better SEO foundations and room to grow.
12 Oct 2013
Email marketing can still bring UK customers back to your website in 2013 when it is permission-based, relevant and designed for real inboxes rather than sent for its own sake.