Giraffe Digital Blog

12 Sep 2016

Website Accessibility Deserves More Attention

Website accessibility helps UK businesses remove barriers, improve mobile usability and create clearer digital experiences for disabled users, customers and search engines.

12 Aug 2016

Chatbots Begin to Appear in Customer Service

Chatbots are moving into UK customer service in 2016, helping businesses answer common questions, guide website visitors and manage social media enquiries, provided they are planned with sensible limits.

13 Jul 2016

Instagram Business Profiles Create New Marketing Options

Instagram’s 2016 business profile features give UK firms clearer contact options, audience insights and a stronger link between visual content, websites and enquiries.

12 Jun 2016

Why Domain Privacy Matters for Website Owners

Domain privacy can help UK website owners keep personal details out of public records, reduce nuisance contact and support a safer, more professional online presence.

13 May 2016

Preparing for Mobile-First Search Thinking

Mobile search was becoming central to UK customer journeys in 2016, making visibility, page speed, local signals and simple enquiry paths essential for smaller-screen users.

12 Apr 2016

Progressive Web Apps Start to Enter Website Discussions

Progressive web apps are beginning to shape website briefs in 2016, giving UK businesses a web-first way to improve mobile speed, reliability and app-like convenience.

13 Mar 2016

Live Video Gives Brands a New Way to Reach Audiences

Live video is giving UK brands a more immediate way to build trust, answer customer questions and turn social broadcasts into lasting website and search content.

11 Feb 2016

HTTPS Becomes Expected on Modern Business Websites

HTTPS is now a normal part of credible business website planning, helping UK firms protect enquiries, reinforce trust and avoid rushed technical migrations after launch.

12 Jan 2016

Digital Marketing Priorities for 2016

UK businesses planning for 2016 should focus digital effort where it has the greatest commercial value: responsive websites, stronger search visibility, useful content, purposeful social media, paid search, secure technology and well-managed domains.

12 Dec 2015

Cloud Tools Help Small Businesses Work More Flexibly

How UK small businesses in 2015 can use cloud tools to work more flexibly, manage files, support website projects, organise marketing and keep customer enquiries moving.

12 Nov 2015

User Experience Becomes Central to Website Design

User experience is now a decisive part of website design, helping UK businesses turn mobile visits, search traffic and social referrals into trust, enquiries and sales.

12 Oct 2015

Email Marketing Segmentation for Better Results

Email segmentation helps UK businesses send more relevant campaigns, direct contacts to the right website content and improve the quality of digital marketing enquiries.

12 Sep 2015

Social Media Scheduling Helps Businesses Stay Consistent

Social media scheduling helps UK businesses maintain a steady online presence, plan useful updates, promote website content and avoid rushed posts when daily work takes over.

13 Aug 2015

The Role of SSL Certificates in Customer Trust

SSL certificates helped UK businesses in 2015 reassure visitors, protect enquiry forms, support e-commerce and strengthen trust across search, social and paid campaigns.

13 Jul 2015

Content Marketing Needs Clear Purpose and Planning

Content marketing works best when every page, post and social update has a defined role. Plan purposeful 2015 content that supports search, trust, enquiries and long-term business value.

13 Jun 2015

Why Website Speed Matters on Mobile Connections

Mobile visitors on weak 3G or busy Wi-Fi will not wait for slow pages. For UK businesses in 2015, speed affects trust, enquiries, sales and search visibility.

13 May 2015

Domain Name Strategy for Start-Ups and New Brands

Choose a domain name that supports brand recognition, search visibility, professional email and social media consistency, with clear advice for UK start-ups planning a website that can grow.

13 Apr 2015

How Micro-Moments Are Changing Customer Search Behaviour

Micro-moments are changing how UK customers search on mobile devices, compare options and contact businesses. Shape your website, content, local SEO and social media activity around intent.