Blog
Ideas, website advice, SEO guidance and digital strategy notes from Giraffe Digital.
12 Sep 2013
August 2013 guidance for UK businesses on improving website performance through cleaner HTML, CSS and JavaScript, lighter media, disciplined content management and stronger technical foundations.
13 Aug 2013
UK businesses planning paid social campaigns in July 2013 can use sharper audience targeting, stronger landing pages and clear measurement to turn adverts into enquiries, bookings or sales.
13 Jul 2013
Google Hummingbird is changing how UK businesses approach SEO, placing greater emphasis on customer questions, natural language, useful content and clearer enquiry journeys.
7 Jul 2013
Google Chrome’s rapid rise shows how speed, HTML5 support and modern web standards have reshaped browsing, giving developers and businesses better foundations for richer online experiences.
13 Jun 2013
Choosing a domain for a UK local business in 2013 means balancing brand recognition, place names, search visibility, website design, trusted email and room to grow.
13 May 2013
Content marketing is moving beyond the buzzword stage. For UK businesses in 2013, planned and useful website content can improve search visibility, strengthen social media activity and build customer trust.
13 Apr 2013
Mobile visits from phones and tablets are reshaping website planning for UK businesses in 2013, affecting responsive design, search visibility, social traffic, calls, forms and local enquiries.
14 Mar 2013
Flat web design is reshaping business websites in 2013, helping UK organisations create clearer layouts, faster pages and more focused customer journeys across desktop, tablet and mobile.
11 Feb 2013
Chrome’s rise in 2013 is changing what customers expect from UK business websites, from faster pages and responsive layouts to better SEO, social sharing and domain planning.
12 Jan 2013
A 2013-focused overview of the web design priorities UK businesses should review, including responsive layouts, clearer content, trust signals, SEO foundations, social integration and domain planning.
12 Dec 2012
Responsive design is becoming a business priority for UK firms as customers move between desktops, smartphones and tablets. One adaptable website can support enquiries, search visibility and brand trust.
12 Dec 2012
Explore the web design trends expected to shape 2013, from responsive layouts and mobile browsing to HTML5, faster websites, simpler design, stronger content and better user experience.
9 Nov 2012
UK customers are increasingly using smartphones to search, compare suppliers and make enquiries. A mobile-friendly 2012 website helps calls, forms, maps and key services work smoothly.
6 Oct 2012
Google Penguin is pushing UK businesses away from shortcut SEO and towards stronger websites, useful content, natural links and marketing measured by real commercial value.
3 Sep 2012
Advice for UK businesses choosing a domain for a new online project, including brand fit, extensions, ownership, SEO, social media and long-term protection.
31 Jul 2012
Cloud hosting is becoming a boardroom consideration for UK SMEs in 2012, influencing website reliability, design decisions, search performance, social campaigns and growth planning.
28 Jun 2012
Clearer menus, credible proof, mobile-friendly pages and simpler enquiry routes can help service businesses turn more website visitors into enquiries.
25 May 2012
Stronger SEO content can help UK businesses protect search visibility in 2012 by improving key pages, reducing thin copy and giving visitors clearer reasons to enquire.