Blog
Digital marketing articles covering campaigns, content, channels and planning for businesses that want clearer online growth.
5 Jun 2011
Tablet browsing changed how customers view business websites. See why touch-friendly navigation, flexible layouts, faster pages and clearer calls to action mattered for UK websites in 2011.
14 May 2011
Content quality helps UK businesses build trust, improve search visibility and attract better enquiries by replacing keyword stuffing with clear, useful website copy.
3 May 2011
Local SEO advice for UK small businesses in the Google Places era, covering listings, website signals, citations, reviews and local content that can turn nearby searches into enquiries.
22 Mar 2011
Improve how your business uses LinkedIn with clearer profiles, a stronger company page, careful group activity and better links between social media, your website and SEO.
23 Feb 2011
Google Panda showed why UK business websites need original content, clear structure and trustworthy design to attract the right visitors and turn search traffic into enquiries.
12 Jan 2011
For UK businesses planning digital activity in 2011, video can clarify products, explain services, build trust and support website, social media and search marketing.
27 Dec 2010
Digital marketing lessons from 2010 for UK businesses, covering clear objectives, websites, SEO, local search, social media, content, domains, measurement and paid search.
22 Dec 2010
PPC advertising basics for UK small businesses, from setting clear goals and choosing relevant keywords to writing better adverts, improving landing pages and tracking enquiries.
1 Nov 2010
Social sharing buttons can help useful content travel further, but only when they suit your audience, page design and wider search and social media strategy.
17 Oct 2010
Business blogging can help UK firms answer customer questions, target long-tail searches and turn a static website into a useful source of online enquiries.
9 Sep 2010
Website analytics shows how visitors find, use and leave your site, helping UK businesses improve design, SEO, marketing spend and customer journeys with evidence.
9 Apr 2010
How growing UK businesses can choose, register and protect brand domain names that support trust, website design, email, SEO and consistent online marketing.
9 Mar 2010
Online reviews can shape local enquiries, search visibility and trust. See how UK businesses in 2010 could monitor listings, respond well and encourage honest customer feedback.
3 Feb 2010
Email newsletters remain a useful way for UK businesses to keep in touch, build trust, promote useful content and encourage repeat website visits and enquiries.
1 Feb 2010
Review the web design trends shaping 2010, from cleaner layouts and mobile access to trust signals, SEO structure, social media, speed and stronger online identity.
5 Jan 2010
Facebook is more than a place for personal profiles. See how UK businesses can use Pages, content, websites, search visibility and brand protection as part of a joined-up digital strategy.
12 Dec 2009
Website planning advice for UK businesses approaching 2010, from setting objectives and understanding visitors to content, search marketing, domains and social media.
5 Dec 2009
Twitter can help UK businesses answer questions faster, build public trust and send interested customers to a website that is ready to convert visits into enquiries.