1 Nov 2023
AI Search Starts to Change Content Planning
AI search is reshaping how customers find and assess businesses online. See how UK companies can plan clearer content, stronger site structures and more trustworthy digital journeys.
Giraffe Digital insights
Digital marketing articles covering campaigns, content, channels and planning for businesses that want clearer online growth. Page 3 of the article archive.
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1 Nov 2023
AI search is reshaping how customers find and assess businesses online. See how UK companies can plan clearer content, stronger site structures and more trustworthy digital journeys.
12 Jan 2022
Plan your 2022 marketing with faster websites, intent-led SEO, first-party data, short-form video, consistent branding and clearer measurement for UK businesses.
12 Oct 2020
How UK businesses can strengthen their digital presence in November 2020 with clearer websites, useful SEO, timely social updates and resilient online systems.
1 Mar 2018
Key digital marketing trends for 2018, with clear priorities for UK businesses improving mobile websites, SEO, content, social media, security and measurement.
12 Jan 2016
UK businesses planning for 2016 should focus digital effort where it has the greatest commercial value: responsive websites, stronger search visibility, useful content, purposeful social media, paid search, secure technology and well-managed domains.
12 Jan 2014
Digital marketing in 2014 is becoming more connected, measurable and customer-led. UK businesses should prioritise mobile usability, meaningful SEO, useful content, selective social media, relevant email and clearer analytics.
27 Dec 2010
Digital marketing lessons from 2010 for UK businesses, covering clear objectives, websites, SEO, local search, social media, content, domains, measurement and paid search.
22 Dec 2010
PPC advertising basics for UK small businesses, from setting clear goals and choosing relevant keywords to writing better adverts, improving landing pages and tracking enquiries.
9 Sep 2010
Website analytics shows how visitors find, use and leave your site, helping UK businesses improve design, SEO, marketing spend and customer journeys with evidence.
5 Dec 2009
Twitter can help UK businesses answer questions faster, build public trust and send interested customers to a website that is ready to convert visits into enquiries.