Giraffe Digital insights

Digital Marketing · Page 3

Digital marketing articles covering campaigns, content, channels and planning for businesses that want clearer online growth. Page 3 of the article archive.

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AI Search Starts to Change Content Planning

1 Nov 2023

AI Search Starts to Change Content Planning

AI search is reshaping how customers find and assess businesses online. See how UK companies can plan clearer content, stronger site structures and more trustworthy digital journeys.

Digital Marketing Trends for 2022

12 Jan 2022

Digital Marketing Trends for 2022

Plan your 2022 marketing with faster websites, intent-led SEO, first-party data, short-form video, consistent branding and clearer measurement for UK businesses.

Digital Marketing Trends for 2018

1 Mar 2018

Digital Marketing Trends for 2018

Key digital marketing trends for 2018, with clear priorities for UK businesses improving mobile websites, SEO, content, social media, security and measurement.

Digital Marketing Priorities for 2016

12 Jan 2016

Digital Marketing Priorities for 2016

UK businesses planning for 2016 should focus digital effort where it has the greatest commercial value: responsive websites, stronger search visibility, useful content, purposeful social media, paid search, secure technology and well-managed domains.

Digital Marketing Trends to Watch in 2014

12 Jan 2014

Digital Marketing Trends to Watch in 2014

Digital marketing in 2014 is becoming more connected, measurable and customer-led. UK businesses should prioritise mobile usability, meaningful SEO, useful content, selective social media, relevant email and clearer analytics.

Digital Marketing Lessons from 2010

27 Dec 2010

Digital Marketing Lessons from 2010

Digital marketing lessons from 2010 for UK businesses, covering clear objectives, websites, SEO, local search, social media, content, domains, measurement and paid search.