Giraffe Digital Blog

9 Nov 2022

Email Marketing Needs Better Segmentation and Value

Email still works for UK businesses when it earns attention. Sharper segmentation, useful content and better website journeys can turn campaigns into higher-quality enquiries.

6 Oct 2022

Refreshing Old Content for Better Search Visibility

Improve underperforming pages by refreshing outdated copy, search intent, metadata, mobile usability and internal links, so existing content can earn stronger visibility and better enquiries.

3 Sep 2022

Cyber Security Basics for Growing Digital Businesses

Cyber security guidance for growing UK digital businesses, covering secure access, websites, domains, email, social media, SEO, backups and customer data protection.

31 Jul 2022

Social Commerce Changes How People Discover Products

Social commerce is reshaping how customers find, assess and buy products online. UK businesses can improve results by connecting social content with SEO, website design, brand trust and a clear path to purchase.

28 Jun 2022

Website Speed and Cleaner Design Support Better Conversions

Faster pages, clearer layouts and simpler customer journeys can help UK businesses reduce friction, build trust and turn more website visitors into enquiries or sales in 2022.

26 May 2022

Privacy-First Marketing Becomes More Practical

Privacy-first marketing is becoming a practical route to stronger trust, clearer websites and more reliable first-party data for UK businesses adapting to the changing web in 2022.

22 Apr 2022

TikTok Search Behaviour Starts to Influence Marketing

TikTok search is influencing how UK customers find ideas, products, services and local businesses. Brands that plan helpful, searchable videos can connect social discovery with SEO, website design and wider digital strategy.

20 Mar 2022

Helpful Content Becomes a Bigger SEO Discussion

Helpful content is becoming central to SEO in 2022. UK businesses can use clearer pages, stronger website design and more useful digital marketing to answer real customer questions.

14 Feb 2022

GA4 Preparation Begins for Website Analytics Users

GA4 preparation advice for UK businesses in early 2022, covering events, conversions, tagging, consent and clearer website analytics before moving on from Universal Analytics.

12 Jan 2022

Digital Marketing Trends for 2022

Plan your 2022 marketing with faster websites, intent-led SEO, first-party data, short-form video, consistent branding and clearer measurement for UK businesses.

12 Dec 2021

Email Automation Supports Better Customer Journeys

Email automation can help UK businesses welcome new leads, follow up enquiries, recover abandoned baskets, support customers after purchase and connect website activity with wider digital marketing.

5 Nov 2021

Cyber Security for Online Stores and Booking Websites

Security advice for UK online shops and booking websites, covering HTTPS, software updates, payment gateways, safer forms and customer trust while supporting sales.

29 Sep 2021

Content Refreshes Help Older Website Pages Perform Better

Older website pages can still bring in searches, links and enquiries. A focused 2021 content refresh can update copy, structure, internal links, design elements and calls to action so existing content delivers more value.

23 Aug 2021

Local SEO for Businesses Rebuilding Customer Demand

Local SEO guidance for UK businesses rebuilding customer demand in 2021, with clear steps for improving website signals, Google My Business, local listings, reviews and location-focused content.

17 Jul 2021

Privacy Changes Make First-Party Data More Valuable

Privacy rules, browser restrictions and consent choices are changing digital marketing. First-party data helps UK businesses build trust, improve targeting and reduce reliance on rented audiences.

9 Jun 2021

Website Accessibility and Inclusive Design Gain Ground

Inclusive web design is becoming central to UK business websites in 2021, helping more visitors read, navigate, enquire, book and buy with confidence online.

3 May 2021

Domain Names for New Side Businesses and Online Shops

Choosing a domain for a new side business or online shop in 2021? Use clear checks on brand fit, UK extensions, e-commerce platforms, social handles and SEO before you register.

27 Mar 2021

Short-Form Video Grows Across Social Media

Short-form video is reshaping social media in 2021. For UK businesses, concise mobile-first clips can explain services, build trust and strengthen the link between social content, websites, SEO and brand visibility.