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Giraffe Digital insights
Content Marketing · Page 3
Content planning advice for businesses that want useful articles, clearer service pages and stronger search visibility. Page 3 of the article archive.
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13 Jul 2015
Content Marketing Needs Clear Purpose and Planning
Content marketing works best when every page, post and social update has a defined role. Plan purposeful 2015 content that supports search, trust, enquiries and long-term business value.
13 May 2013
Content Marketing Becomes a Serious Business Strategy
Content marketing is moving beyond the buzzword stage. For UK businesses in 2013, planned and useful website content can improve search visibility, strengthen social media activity and build customer trust.
14 May 2011
Why Content Quality Matters More Than Keyword Stuffing
Content quality helps UK businesses build trust, improve search visibility and attract better enquiries by replacing keyword stuffing with clear, useful website copy.
23 Feb 2011
Google Panda and the Push for Better Website Content
Google Panda showed why UK business websites need original content, clear structure and trustworthy design to attract the right visitors and turn search traffic into enquiries.
12 Jan 2011
Using Video Content to Explain Products and Services
For UK businesses planning digital activity in 2011, video can clarify products, explain services, build trust and support website, social media and search marketing.
17 Oct 2010
Using Blogs to Build Search Visibility in 2010
Business blogging can help UK firms answer customer questions, target long-tail searches and turn a static website into a useful source of online enquiries.