Blog
Ideas, website advice, SEO guidance and digital strategy notes from Giraffe Digital.
22 Apr 2012
Pinterest is emerging as a useful marketing channel for visual UK brands in 2012, helping retailers, venues and lifestyle businesses turn strong imagery into discovery, traffic and customer planning insight.
1 Apr 2012
Google’s Penguin Update marks a major shift in SEO, targeting link spam, keyword stuffing and low-quality tactics while rewarding useful content and natural optimisation.
19 Mar 2012
Flash once powered rich web experiences, but by 2012 mobile access, search visibility and easier content updates have made HTML5 a stronger foundation for many UK business websites.
15 Feb 2012
High-resolution iPhone and iPad screens are making soft logos, icons, banners and product images more obvious. UK businesses can sharpen important website assets while protecting page speed, search visibility and brand credibility.
12 Jan 2012
The key web design trends to watch in 2012, from responsive layouts and clearer navigation to stronger content, social media integration and conversion-focused planning for UK business websites.
12 Dec 2011
Cloud computing can help UK small firms work more flexibly, keep websites and marketing activity up to date, and reduce reliance on ageing office systems, provided it is planned securely.
23 Aug 2011
For UK businesses in 2011, social media works best when tied to clear goals, the right channels, useful website content and simple measurement rather than opened and left to chance.
12 Jul 2011
Website security advice for UK business owners, covering hosting, passwords, updates, forms, domains, backups and the trust signals that support SEO and customer confidence.
1 Jul 2011
CSS3 is reshaping website design with rounded corners, gradients, shadows, animations and media queries that reduce image use, speed up pages and simplify maintenance.
5 Jun 2011
Tablet browsing changed how customers view business websites. See why touch-friendly navigation, flexible layouts, faster pages and clearer calls to action mattered for UK websites in 2011.
14 May 2011
Content quality helps UK businesses build trust, improve search visibility and attract better enquiries by replacing keyword stuffing with clear, useful website copy.
3 May 2011
Local SEO advice for UK small businesses in the Google Places era, covering listings, website signals, citations, reviews and local content that can turn nearby searches into enquiries.
5 Apr 2011
Choosing between .co.uk, .com, .org.uk and other domain extensions? See how each option affects UK business branding, trust, search visibility and registration choices.
22 Mar 2011
Improve how your business uses LinkedIn with clearer profiles, a stronger company page, careful group activity and better links between social media, your website and SEO.
23 Feb 2011
Google Panda showed why UK business websites need original content, clear structure and trustworthy design to attract the right visitors and turn search traffic into enquiries.
3 Feb 2011
Responsive web design helps business websites adapt to mobiles, tablets and desktops, improving usability, branding, enquiries and search marketing from one set of pages.
12 Jan 2011
For UK businesses planning digital activity in 2011, video can clarify products, explain services, build trust and support website, social media and search marketing.
11 Jan 2011
JavaScript is reshaping web development by making sites more interactive, responsive and dynamic, from AJAX-powered updates to richer experiences built with HTML5.