Giraffe Digital Blog

27 Dec 2010

Digital Marketing Lessons from 2010

Digital marketing lessons from 2010 for UK businesses, covering clear objectives, websites, SEO, local search, social media, content, domains, measurement and paid search.

22 Dec 2010

Pay Per Click Advertising Basics for Small Businesses

PPC advertising basics for UK small businesses, from setting clear goals and choosing relevant keywords to writing better adverts, improving landing pages and tracking enquiries.

12 Dec 2010

Planning a Website Refresh Before 2011

Plan a 2011 website refresh that improves design, content, search visibility, technology choices, domains, social media links and enquiry paths without losing existing value.

1 Nov 2010

Social Sharing Buttons and the Changing Web

Social sharing buttons can help useful content travel further, but only when they suit your audience, page design and wider search and social media strategy.

17 Oct 2010

Using Blogs to Build Search Visibility in 2010

Business blogging can help UK firms answer customer questions, target long-tail searches and turn a static website into a useful source of online enquiries.

9 Sep 2010

Why Website Analytics Should Guide Business Decisions

Website analytics shows how visitors find, use and leave your site, helping UK businesses improve design, SEO, marketing spend and customer journeys with evidence.

1 Aug 2010

Social Media Is No Longer Just for Friends

Social media has moved beyond keeping friends in touch. See how Facebook, Twitter and LinkedIn are helping businesses talk to customers, share updates and build online relationships.

6 Jul 2010

HTML5 Starts to Shape the Future of Website Development

HTML5 is changing how UK businesses plan websites, from cleaner page structure and search visibility to mobile browsing, richer media, forms, social media and long-term domain ownership.

27 May 2010

Mobile Browsing Is Becoming Harder to Ignore

Mobile visitors often need quick answers. See how UK businesses can plan lighter, clearer mobile websites that improve usability, enquiries and search visibility.

2 May 2010

HTML5: The Future of the Modern Web

HTML5 is changing how modern websites handle video, audio, interactive features and cleaner code, offering a standards-based alternative to plugin-heavy web development.

9 Apr 2010

Domain Names and Brand Protection for Growing Businesses

How growing UK businesses can choose, register and protect brand domain names that support trust, website design, email, SEO and consistent online marketing.

9 Mar 2010

Why Local Businesses Should Take Online Reviews Seriously

Online reviews can shape local enquiries, search visibility and trust. See how UK businesses in 2010 could monitor listings, respond well and encourage honest customer feedback.

3 Feb 2010

Email Newsletters Remain a Strong Digital Marketing Tool

Email newsletters remain a useful way for UK businesses to keep in touch, build trust, promote useful content and encourage repeat website visits and enquiries.

1 Feb 2010

Looking Ahead to Web Design Trends for 2010

Review the web design trends shaping 2010, from cleaner layouts and mobile access to trust signals, SEO structure, social media, speed and stronger online identity.

12 Jan 2010

Why Your Business Needs a Professional Website in 2010

In 2010, a professional website was becoming essential for businesses wanting to build trust, appear in search engines, attract new customers and stay competitive online.

5 Jan 2010

Facebook Marketing Moves Beyond Personal Profiles

Facebook is more than a place for personal profiles. See how UK businesses can use Pages, content, websites, search visibility and brand protection as part of a joined-up digital strategy.

12 Dec 2009

Preparing Your Website for a New Decade Online

Website planning advice for UK businesses approaching 2010, from setting objectives and understanding visitors to content, search marketing, domains and social media.

5 Dec 2009

Twitter and the Growth of Real-Time Customer Conversations

Twitter can help UK businesses answer questions faster, build public trust and send interested customers to a website that is ready to convert visits into enquiries.