19 Oct 2026
How to Create Website Administrator Roles with the Right Permissions
Design website roles around real tasks, individual accounts, justified permissions, temporary access, boundary tests and clear recovery responsibilities.
Giraffe Digital insights
Website Design · Page 2
Website design guidance covering structure, usability, mobile experience, accessibility, trust and conversion-focused content. Page 2 of the article archive.
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19 Oct 2026
Build a shared vocabulary for technical websites: Oxford, Reading and Brighton
Make specialist website copy understandable without losing precision. Build a small editorial vocabulary from real customer questions, clear definitions and useful examples.
19 Oct 2026
WordPress or a Bespoke CMS: How to Choose for a Service Business
Compare WordPress and a bespoke CMS against customer journeys, editing tasks, dependencies, ownership, maintenance and the cost of future changes.
18 Oct 2026
Make cultural programme pages easier to use: Edinburgh, Glasgow and Dundee
A practical content brief for cultural organisations: turn programme artwork, event details and media into information visitors can read, navigate and use.
18 Oct 2026
How to Interview Customers About a Website They Did Not Enquire Through
Interview customers who used another contact route to understand their website journey, distinguish preferences from obstacles and plan evidence-led improvements.
17 Oct 2026
What a Digital Brand Guidelines Document Should Include
Create digital brand guidelines that people can use, covering messaging, logo files, colour, typography, images, components, templates and maintenance.
17 Oct 2026
From enquiry to a useful reply: Belfast, Lisburn and Newry
Connect the questions on your website with the people who prepare replies, bookings and quotations. A practical handover exercise for Northern Ireland businesses.
16 Oct 2026
How to Match a Local Service Page to Urgent and Planned Enquiries
Build a useful local service page for urgent and planned enquiries with accurate coverage, honest availability, appropriate contact routes and helpful detail.
16 Oct 2026
Give website information a shelf life: Manchester, Liverpool and Chester
Build a manageable review routine for event pages, opening information and changing service offers. Keep useful content accurate without rewriting the whole website.
15 Oct 2026
Show the work clearly: portfolio evidence for Newcastle, Sunderland and Durham
Turn a gallery of finished work into useful buying evidence. A practical portfolio review for creative teams, specialist suppliers and visitor businesses in the North East.
15 Oct 2026
How to Compare Website Proposals When the Deliverables Differ
Compare website proposals against a common brief, concrete deliverables, content responsibilities, migration work, acceptance checks and ongoing costs.
14 Oct 2026
How to Connect Website Enquiries to a CRM Without Losing Leads
Connect website enquiries to your CRM with explicit field mapping, contact matching, delivery tracking, failure recovery and clear follow-up ownership.
14 Oct 2026
A clearer first-contact website brief for London practices
Help prospective clients understand the service relationship before making contact. A practical website and brand review for practices across the City of London, Croydon and Bromley.
13 Oct 2026
Different customers, clearer website routes: Cambridge, Peterborough and Ely
Use three East of England business contexts to review customer routes, distinguish useful enquiry types and measure the next decision without confusing interest with a confirmed order.
13 Oct 2026
How to Design Form Error Messages That Help People Complete Enquiries
Design form error messages that explain the correction, connect to the right field, preserve information and help people complete a reliable enquiry journey.
12 Oct 2026
Supplier websites in the East Midlands: a practical brief for Nottingham, Derby and Leicester
A practical website brief for specialist suppliers: connect capabilities with approved evidence, organise useful page roles and ask for information that helps assess an enquiry.
12 Oct 2026
How to Write a Brand Positioning Statement That Guides Website Copy
Build a brand positioning statement from a specific audience, a relevant customer need, a clear offer and evidence, then use it to guide your website copy.
11 Oct 2026
Website Images and Video: Alt Text, Responsive Sizes and Accessible Media
Choose useful images, write contextual alt text, review responsive crops and prepare captions and accessible video before publication.