Giraffe Digital Blog

3 Sep 2019

Website Accessibility Moves Up the Priority List

Accessible web design helps UK businesses remove barriers, improve website usability, support SEO and create clearer customer journeys across search, social media and online enquiries.

31 Jul 2019

Marketing Attribution Helps Businesses Understand Results

Marketing attribution helps UK businesses see which channels influence enquiries, sales and bookings, so decisions about SEO, paid advertising, social media and website design are based on clearer evidence.

28 Jun 2019

Local SEO Needs Better Content and Better Reviews

Improve local search visibility with content that matches customer intent, stronger service pages, genuine reviews and connected business listings for UK enquiries.

26 May 2019

Dark Mode Design Starts to Influence Digital Products

Dark mode is becoming a serious design option for UK websites in 2019, but it takes more than a simple colour swap to make it work. It can improve comfort, brand impact and engagement when usability, accessibility and conversion are planned from the start.

22 Apr 2019

Core Web Vitals Enter the Website Performance Conversation

For UK businesses planning websites in 2019, Core Web Vitals bring speed, stability and usability into sharper focus, affecting SEO, enquiries, campaigns and customer confidence.

20 Mar 2019

Domain Names for New Brands in a Crowded Market

Choosing a domain for a new brand? Pick a name that feels credible, is easy to remember, supports UK search visibility and leaves enough room for future growth.

14 Feb 2019

TikTok Begins to Draw Attention from Marketers

TikTok is becoming a serious consideration for marketers in 2019. UK businesses should assess audience fit, create native short-form content and connect activity with search, websites and wider brand goals.

12 Jan 2019

Web Design Trends to Watch in 2019

Key web design priorities for UK businesses in 2019, including mobile-first layouts, faster pages, stronger branding, content-led SEO, accessibility, GDPR-aware trust signals and social-ready design.

12 Dec 2018

Why Website Trust Signals Matter More Than Ever

Website trust signals help UK businesses reassure cautious visitors, improve credibility and turn more enquiries into customers through secure, clear and professional web design.

18 Nov 2018

Secure Websites Are Now a Basic Expectation

HTTPS is now a standard trust signal for UK business websites. Secure connections help protect visitors, reduce browser warnings, support search visibility and strengthen digital marketing performance in 2018.

25 Oct 2018

Voice Assistants and the Future of Local Search

Voice assistants are reshaping local search for UK businesses, making accurate listings, mobile-friendly websites, reviews and clear local content more important for enquiries.

1 Oct 2018

Email Marketing After GDPR: Quality Over Quantity

GDPR has changed UK email marketing in 2018, but not its value. Clearer consent, cleaner data, stronger website sign-up journeys and more relevant content can help businesses build trust and improve campaign performance.

8 Sep 2018

Building Trust Through Clear Website Content

Clear, honest website content helps UK visitors feel safe to enquire, book or buy. For businesses in 2018, trust depends on plain copy, credible design, secure technology and consistent details across every touchpoint.

15 Aug 2018

Page Speed Becomes a Ranking Factor for Mobile Search

Google’s July 2018 mobile speed update makes page speed a ranking factor for mobile search. UK businesses should review key mobile pages, image weight, scripts, hosting and landing page journeys before slow load times cost enquiries.

22 Jul 2018

Website Forms and Data Collection After GDPR

GDPR is now in force, making website forms a priority for UK businesses. Review consent wording, privacy notices, data minimisation and follow-up processes without adding needless friction.

28 Jun 2018

Domain Registration Checks Before Launching a Website

Before your website launch, check that your domain is clear, brand-safe, easy to manage and suitable for SEO, email, social media and long-term business control.

4 Jun 2018

Instagram Stories Become a Useful Marketing Format

April 2018 advice for UK businesses using Instagram Stories, with ideas for informal content, Highlights, polls, website links and a stronger role in wider digital strategy.

11 May 2018

Mobile-First Indexing Changes Website Priorities

Google’s wider March 2018 rollout of mobile-first indexing means UK businesses should review how their mobile pages handle content, speed, trust signals and enquiries.