Giraffe Digital Blog

17 Apr 2018

Why Consent and Privacy Notices Matter Online

Clear privacy notices and consent choices help UK businesses prepare for GDPR, explain data use across websites and marketing, and build customer confidence online.

25 Mar 2018

GDPR Changes How Businesses Handle Website Data

With GDPR taking effect in May 2018, UK business websites should review how they collect, store and use personal data across forms, privacy notices, analytics, email marketing, social media tracking and domain records.

1 Mar 2018

Digital Marketing Trends for 2018

Key digital marketing trends for 2018, with clear priorities for UK businesses improving mobile websites, SEO, content, social media, security and measurement.

5 Feb 2018

Preparing Your Website for GDPR Compliance

Prepare your UK business website for the May 2018 GDPR deadline with clear steps covering data audits, consent wording, privacy notices, cookies, analytics, suppliers and marketing permissions.

12 Jan 2018

Preparing Websites and Marketing Lists for GDPR

With GDPR due to apply from 25 May 2018, UK businesses should act now to audit website data, refine enquiry forms, update privacy and cookie notices, strengthen security and review marketing lists before the deadline.

12 Dec 2017

Video Marketing Moves Into Everyday Business Content

By 2017, video had become a practical content tool for UK businesses, helping firms explain services, build trust, strengthen web pages and support social media activity.

5 Nov 2017

Cyber Security Awareness for Website Owners

Website security guidance for UK business owners in 2017, covering passwords, CMS updates, HTTPS, backups, hosting, domains, email and social accounts that help protect customer trust.

29 Sep 2017

Content Hubs Help Businesses Build Topical Authority

For UK businesses planning SEO in 2017, content hubs can organise customer questions, resources and internal links into a clearer structure that supports topical authority.

23 Aug 2017

Structured Data Helps Search Engines Understand Content

Structured data gives search engines clearer labels for important page details, helping UK businesses present local information, products, events and articles more accurately in search.

17 Jul 2017

Website Speed and User Experience Become Linked

Website speed now shapes how visitors judge a business online, influencing trust, mobile usability, search visibility and conversion performance in 2017.

9 Jun 2017

Facebook Reach Changes Make Paid Social More Important

Facebook’s shrinking organic reach means UK businesses can no longer rely on Page posts alone. Paid social now needs to work alongside strong websites, SEO, tracking and brand-led campaigns.

3 May 2017

Domain Name Protection Across Multiple Extensions

Guidance for UK businesses on securing the right domain extensions, managing redirects, protecting brand names and reducing customer confusion online.

27 Mar 2017

Why Mobile-First Design Should Guide Website Projects

Mobile-first design gives UK businesses a stronger starting point for 2017 website projects by prioritising speed, key content, search visibility and mobile enquiries from the outset.

18 Feb 2017

Voice Search Starts to Influence SEO Thinking

Voice search is changing how people ask questions online. UK businesses can respond with clearer content, stronger local information and faster mobile-friendly websites.

12 Jan 2017

Web Design Trends to Watch in 2017

Planning a website refresh in 2017? Here are the design priorities UK businesses should focus on, including mobile-first layouts, faster pages, clearer user journeys, trust signals and search-ready content.

12 Dec 2016

GDPR Preparation Begins for Digital Marketing Teams

GDPR will apply from May 2018, and UK digital marketing teams have work to do now. Data audits, clearer website forms, stronger permissions and better supplier controls can all help build more trusted campaigns.

12 Nov 2016

Cyber Security Basics for Small Business Websites

Small business websites need more than strong design. This 2016 advice covers updates, passwords, SSL, hosting, domains, backups, form data and online trust.

12 Oct 2016

Content Marketing in a More Competitive Search Market

Search visibility is becoming harder for UK firms to earn in 2016. Strong content now depends on understanding intent, improving website quality, supporting distribution through social media and measuring commercial value.